Changing The World Is The Only Fit Work For A Grown Man by Steve Harrison, Paperback | Barnes & Noble
Changing The World Is The Only Fit Work For A Grown Man

Changing The World Is The Only Fit Work For A Grown Man

by Steve Harrison
     
 
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired

Overview

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.

Product Details

ISBN-13:
9780957151505
Publisher:
Action Publishing Technology
Publication date:
02/28/2012
Pages:
208
Product dimensions:
6.00(w) x 9.00(h) x 0.48(d)

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