Channel Management

Channel Management

by Patrick Forsyth
     
 

Fast track route to effective channel management

Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance and channel innovation

Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers

Includes a glossary of key concepts and a comprehensive

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Overview

Fast track route to effective channel management

Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance and channel innovation

Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers

Includes a glossary of key concepts and a comprehensive resources guide

Product Details

ISBN-13:
9781841121956
Publisher:
Wiley
Publication date:
04/11/2002
Series:
Express Exec Series
Pages:
120
Product dimensions:
5.00(w) x 8.00(h) x 0.29(d)

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