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An enormous consulting industry has sprung up promising to help organizations overhaul themselves to meet today's competitive pressures. Yet far too often, such change efforts fail. The solution, according to best-selling management author William Bridges, lies in identifying, understanding and working with what he calls organizational character. Just as people have personalities, Bridges explains, organizations - as well as their departments and teams - have characters. An organization's character shapes how decisions get made and new ideas are received, how employees are treated and change is accepted or rejected - all factors that affect company performance. Using examples from McDonald's, Hewlett-Packard, GE and other companies, Bridges identifies 16 organizational character types using the framework of MBTI© personality types and shows how these influence an organization's growth and development. With a foreword by Sandra Krebs Hirsh and a new preface by the author, this updated edition of the time-tested classic includes the Organizational Character Index, Bridges' popular tool for assessing the character of your own organization or team.
Posted August 18, 2003
Myers-Briggs Type Indicator is very much accepted as a fine approach to organizational culture maintenance. Putting this indicator into practice over a period of time is an answer to many organization's delemmas. I recommend this reading to all who have need a for further understanding of the subject and its application.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 24, 2001
William Bridges did a great work in assisting anyone with the nerve to ask, 'what type of organization are we in?' He so clearly identified ours and the potential outcome that its chilling. Because I'm not in a position to change the overall character of our organization, I can only watch for the signs that we are proceeding in to see how they match up with his book. And they match up. Unless we have a radical change in top leadership, we may be unable to reverse the direction that our organization is headed. Great book!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.