Charisma: Seven Keys to Developing the Magnetism That Leads to Sucess

Charisma: Seven Keys to Developing the Magnetism That Leads to Sucess

5.0 3
by Tony Alessandra
     
 
In this thought-provoking and insightful guide, the acclaimed author of "The Platinum Rule" shows how "charisma"--that all important combination of positive energy, confidence, and vision--can be taught and utilized to achieve success in business. 304 pp. Targeted print ads. National media publicity. Radio satellite tour. Author lecture tie-in. 25,000 print.

Overview

In this thought-provoking and insightful guide, the acclaimed author of "The Platinum Rule" shows how "charisma"--that all important combination of positive energy, confidence, and vision--can be taught and utilized to achieve success in business. 304 pp. Targeted print ads. National media publicity. Radio satellite tour. Author lecture tie-in. 25,000 print.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
This self-help manual for enhancing personal magnetism by Alessandra, co-author of 12 other books on maximizing corporate leadership skills (e.g., The Platinum Rule), is aimed at the business management community. The author defines charisma as "the ability to influence others positively by connecting with them physically, emotionally, and intellectually." According to Alessandra, charisma is not an innate character trait but can be developed by practicing the behavioral skills that he describes here. In a seven-point program that includes numerous self-quizzes, Alessandra provides strategies for learning to be more persuasive, developing a visionary outlook and increasing one's adaptability. The author's recommended guidelines are well organized and clearly written, but his contention that a charming personality can be achieved simply by following this program, which will then lead to business success, invites skepticism. Alessandra's recommendations for improving public speaking and listening skills, though available elsewhere, are more useful. (Feb.)
Library Journal
It's not beauty, brains, or breeding that makes people successful, claims best-selling management guru Alessandra, but charismaand he's prepared to teach us how to get it.

Product Details

ISBN-13:
9780446520492
Publisher:
Grand Central Publishing
Publication date:
02/28/1998
Pages:
270
Product dimensions:
6.39(w) x 9.36(h) x 1.28(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >