Want a NOOK? Explore Now
This is your idea and it's THIS CLOSE to going monster
This is more than just another big marketing idea, this is YOUR big marketing idea. You bore it like a child (didn't hurt nearly as much), you nurtured it, you held it up against the other ideas its age, and said, "You're waaaay prettier than those warthogish-looking ideas." You KNOW this is a big idea—you can feel it in the tingly parts of your body that you forgot knew how to tingle. This idea, you say to yourself (and anyone else within earshot) is a monster idea. So you let it loose into the world, sit back, and wait for the shrieks and screams to rise like applause. Only, there aren't any shrieks. No blood-curdling howls. Not even a sniffled whimper. There was a yawn—you heard that. What happened? Or better yet, what didn't happen? The idea didn't grow monstrous like you thought because it lacked what all monster ideas need: monster parts. There are seven characteristics marketing and advertising ideas need to have the potential of going monster. The more monster parts the idea sports, the more monster the idea becomes.
Does your idea have what it takes TO GO MONSTER?
"I have an idea."
"Does it evoke an emotional response?"
"Does it create an experience?"
"Does it entertain?"
"Is it novel?"
"Is it authentic?"
"Does it tell a story?"
"Does it scare you?"
The Aftermath.
Acknowledgments.
Notes.
Index
streetsmartadv
Posted March 29, 2011
I Also Recommend:
We all want to rise above the clutter and we don't want to be left out.
Of course no company should do everything out there just for the sake of jumping in. Sometimes it feels like what is hot today is old school by morning. Smaller agencies seem to want customers to be afraid. It's what makes life easier for them.
This author offers a refreshing and timely approach for what we all want... How to take your best shot for appropriateness and results. (buy the book for the secret links too)
Overview
This is your idea and it's THIS CLOSE to going monster
This is more than just another big marketing idea, this is YOUR big marketing idea. You bore it like a child (didn't hurt nearly as much), you nurtured it, you held it up against the other ideas its age, and said, "You're waaaay prettier than those warthogish-looking ideas." You KNOW this is a big idea—you can feel it in the tingly parts of your body that you forgot knew how to tingle. This idea, you say to yourself (and ...