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Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness [NOOK Book]

Overview

What's the difference between a decent idea and a monster of an idea? The truly monster idea is more than just good; it transcends the boundaries of the problem to solve it so simply that it almost sells itself. It's the game-changer that grows on its own, powered by those evangelists who first discover its true value, and it forces everyone else to catch up with it—if they can.

So, how can you tell a monster idea from a mediocre one? In the world of business, particularly in ...

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Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness

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Overview

What's the difference between a decent idea and a monster of an idea? The truly monster idea is more than just good; it transcends the boundaries of the problem to solve it so simply that it almost sells itself. It's the game-changer that grows on its own, powered by those evangelists who first discover its true value, and it forces everyone else to catch up with it—if they can.

So, how can you tell a monster idea from a mediocre one? In the world of business, particularly in advertising and marketing, that's not as simple a question as it seems. Sure, with the benefit of hindsight, it's easy to see a monster idea for what it is. But what about before you take the leap of faith and invest resources and energy in your idea?

In Chasing the Monster Idea, ad man Stefan Mumaw provides a seven-step process for gauging the potential of any big idea. Based on real-world examples and anecdotes from some of the world's most prominent marketers and businesspeople, Stefan presents seven questions for determining whether you've got the potential for a truly explosive idea or the makings of a fizzling dud.

You know a good idea when you see one, right? Of course you do—as long as it's someone else's idea. But what about your own? When you create something, you're its most passionate advocate. But passion clouds reason. This book gives you a concrete way to remove yourself and your passion from the equation, so you can judge your idea on its own merits, without bias or emotion.

If you're a marketer, advertiser, product developer, or creative, your job depends on knowing whether your idea will change the world or barely make a mark. Chasing the Monster Idea shows you how to test your ideas in a systematic manner to see if you have what it takes to change the world.

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Product Details

  • ISBN-13: 9781118060704
  • Publisher: Wiley
  • Publication date: 3/31/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 224
  • Sales rank: 1,109,812
  • File size: 4 MB

Meet the Author

STEFAN MUMAW is cofounder and Creative Director for Reign, a boutique advertising agency that has worked with clients such as Johnson & Johnson, Silpada, Coca-Cola, and Sony. He is the author of four other books, including the bestseller Caffeine for the Creative Mind.
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Table of Contents

"I have an idea."

"Does it evoke an emotional response?"

"Does it create an experience?"

"Does it entertain?"

"Is it novel?"

"Is it authentic?"

"Does it tell a story?"

"Does it scare you?"

The Aftermath.

Acknowledgments.

Notes.

Index

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Sort by: Showing 1 Customer Reviews
  • Posted March 29, 2011

    I Also Recommend:

    Small Business Owners, Michigan or anywhere - You Need This

    We all want to rise above the clutter and we don't want to be left out.

    Of course no company should do everything out there just for the sake of jumping in. Sometimes it feels like what is hot today is old school by morning. Smaller agencies seem to want customers to be afraid. It's what makes life easier for them.

    This author offers a refreshing and timely approach for what we all want... How to take your best shot for appropriateness and results. (buy the book for the secret links too)

    Was this review helpful? Yes  No   Report this review
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