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Atlantic correspondent Shell (The Hungry Gene) tackles more than just "discount culture" in this wide-ranging book that argues that the American drive toward bargain-hunting and low-price goods has a hidden cost in lower wages for workers and reduced quality of goods for consumers. After a dry examination of the history of the American retail industry, the author examines the current industrial and political forces shaping how and what we buy. In the book's most involving passages, Shell deftly analyzes the psychology of pricing and demonstrates how retailers manipulate subconscious bargain triggers that affect even the most knowing consumers. The author urges shoppers to consider spending more and buying locally, but acknowledges the inevitability of globalization and the continuation of trends toward efficient, cost-effective production. The optimistic call to action that concludes the book feels hollow, given the evidence that precedes it. If Shell illuminates with sharp intelligence and a colloquial style the downside of buying Chinese garlic or farm-raised shrimp, nothing demonstrates how consumers, on a mass scale, could seek out an alternative or why they would choose to do so. (July)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Just in time for the current economic recession, Shell (The Hungry Gene: The Insider Story of the Obesity Industry) investigates America's fixation with discount retail prices. Historically, consumers have believed that "buying cheap" was "buying smart," but Shell assembles convincing evidence that our appetite for cheap products has led to an explosion of "shoddy clothes, unreliable electronics, wobbly furniture and questionable food." She points out that the rise of the Industrial Revolution in this country saw the simultaneous rise of mass production, which fostered the aims of early retail pioneers such as John Wanamaker and F.W. Woolworth. Now, with its cheap labor force producing cheap goods for the American market, China is largely responsible for much of the discount boom prevalent today. Ironically, Americans have significantly curtailed their buying, thus impacting retailers and in turn causing enormous problems for the Chinese economy. Shell rightly concludes that "technology, globalization and deregulation have made competition a death march," forcing companies to eliminate jobs, lower quality standards, and depress wages, all with the purpose of creating cheaper goods, resulting in a kind of unending vicious cycle. VERDICT This highly intelligent and disturbing book provides invaluable insight into our consumer culture and should be mandatory reading for anyone trying to figure out our current financial mess. As Shell proves, the hunt for cheap products has hurt us all. Highly recommended for smart readers. —Richard Drezen, formerly with the Washington Post/New York City Bureau
Posted August 7, 2011
She has lots of good info with lots of data. A little rambly, but a great topic. We need to question quality and maybe pay for it - if we have the smarts - or we will have trouble finding it if we want it.
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Posted November 30, 2010
Posted September 23, 2010
Beware, this book sends out a creative vibe. Chris Anderson writes about how free marketing actually boost a business net profits. He explains that the world is becoming actually free; explaining it as 20th century free and 21st century free. It is the world of bits not atoms, where most things online in the cloud are thought as being free. Chris Anderson explains how free reaches the maximum amount of people possible to gain interest in the smaller part of the business.
His ideas were amazing and wonderful but most of these business techniques only applied to major corporations, which was not much help to me - given that I am not the CEO of a corporation. His ideas were already proven by his examples, in fact this book could be read as a history of "free" and I applaud him for including intuitive historical information since it gives the reader a great understanding. His ideas can be seen in most of today's life, his biggest example was Google and how so many of its products are free. Many of his concepts were complicated to grasp, but he did give specific examples from our actual life which made his thoughts conveying and easier to understand. The theme of the book was "free" and the different types of free, but to some readers the theme might get old, and drawn out - he did not bring up any new and exciting brilliant ideas, it seemed like he ran out of stuff to say. He restated what most people, who spend any amount of time on the internet already, know - not to say it was a bad book but could have been a bit more insightful. His theme of the new free was very motivating - I found myself constantly thinking of ways to incorporate his ideas into my future plans. What other kinds of business could be built on "free"?
Everyone needs to read this book, even though for some it might not be their type book. It shows how the fundaments of economics have changed with the "bit" world and what the new century brings to the meaning of free. This book changed my outlook on life, it made me think of what we get for free every day but in return pay for every day. The book is well written and well thought out; he gives clear examples and successfully expressed his ideas. Though I did find the book a bit repetitive from time to time I still would recommended it any one since it gave me great inspiration to find the next big thing.
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Posted June 30, 2010
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