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Cheesemonger: A Life on the Wedgeby Gordon Edgar
Witty and irreverent, informative and provocative, Cheesemonger: A Life on the Wedge is the highly readable story of Gordon Edgar's unlikely career as a cheesemonger at San Francisco's worker-owned Rainbow Grocery Cooperative. A former punk-rock political activist, Edgar bluffed his way into his cheese job knowing almost nothing, but quickly discovered a/em>
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Witty and irreverent, informative and provocative, Cheesemonger: A Life on the Wedge is the highly readable story of Gordon Edgar's unlikely career as a cheesemonger at San Francisco's worker-owned Rainbow Grocery Cooperative. A former punk-rock political activist, Edgar bluffed his way into his cheese job knowing almost nothing, but quickly discovered a whole world of amazing artisan cheeses. There he developed a deep understanding and respect for the styles, producers, animals, and techniques that go into making great cheese.
With a refreshingly unpretentious sensibility, Edgar intertwines his own life story with his ongoing love affair with cheese, and offers readers an unflinching, highly entertaining on-the-ground look at America's growing cheese movement. From problem customers to animal rights, business ethics to taste epiphanies, this book offers something for everyone, including cheese profiles and recommendations for selecting the very best-not just the most expensive-cheeses from the United States and around the world and a look at the struggles dairy farmers face in their attempts to stay on and make their living from the land.
Edgar-a smart, progressive cheese man with an activist's edge-enlightens and delights with his view of the world from behind the cheese counter and his appreciation for the skill and tradition that go into a good wedge of Morbier.
Cheesemonger is the first book of its kind-a cheese memoir with attitude and information that will appeal to everyone from serious foodies to urban food activists.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Beginning with the Antique Gruyere that awoke his sleeping palate to the wonders and possibilities of cheese, professional cheesemonger Edgar recounts the path that landed him behind the cheese counter of a San Francisco co-op. Armed with a healthy disdain for pretentiousness and a liberal attitude rooted in punk rock and activism, Edgar provides engaging, illuminating essays on the intricacies of cheese and its production-from milk to the use of hormones to methods of farming-as well as profiles of well-known varieties; he even makes room for oft-maligned American Cheese (Edgar himself was raised on Velveeta and Kraft Singles), as well as entertaining digressions on crazy customers. Unfortunately, Edgar's asides can irritate as often as they inform, repeating his thoughts on issues like the logistics of food cooperatives and challenges facing the nation's milk producers. Edgar's passion for the subject, including its politics and social implications, is unassailable, and should give readers a new perspective on their favorite wedge of fromage. The book works best as a bulletin from the front lines, rather than a guide to distinguishing Cashel from Maytag Blue; it should prove most interesting to locavores, fellow cheesemongers, and those interested in the U.S. food industry.
Ian Chipman, for Booklist-
Gordon (Zola) Edgar recounts his life in cheese, which began when he took a job at the cheese counter of the famed Rainbow Grocery Cooperative in San Francisco, knowing little beyond the Monterey Jack he grew up eating. His punk-rock aesthetic and political activism meshed beautifully with the worker-run natural foods store, but it wasn't until a revelatory encounter with an Antique Gruyere that a true passion was kindled. He claims that this is a memoir, not a guidebook, but you couldn't really ask for a more personable guide and introduction to the world of cheese, especially for those turned off by the lah-de-dahing often associated with it. He has a tendency to talk in circles, wandering from topic to topic and back around again, but it's almost always enlightening and entertaining. He'll get into aging cheese, then mirror it with his own maturation, or slice into the political aspects of making cheese (of which there are many), then segue into his own unique role in the community, or counterbalance techie talk of rennet and growth hormones with personal anecdotes of persnickety customers and earthy cheese makers. What really sets him apart, though, is his absolute disdain for pretension. He recognizes that a cheese obsession is inevitably foodie-ish, but that doesn't mean it has to be tied up in snobbery and fetishization of trendy buzzwords (his picking apart of artisinal and terroir are especially delicious). Each chapter ends with a couple of cheese recommendations for us poor souls not lucky enough to have a Gordon Zola in our own neighborhoods.
"A consummate cheese retailer, Gordon Edgar knows his cheese and aims to please. Unique in the offering of cheese books, this one is more than an encyclopedia. Gordon weaves an intricate web of his world at Rainbow Grocery: a democracy of passionate food mavens, a look at social justice, and the foibles of the human condition. It's all there. Gordon's expressive and entertaining prose exudes his smiling wit. His tales are both light hearted and poignant. He dares to ask all of the tough questions. Far from the cheese vats of Vermont, I want to hang out at Rainbow Grocery, get the cheese vibe and watch the world go by. Blessed is the cheese monger."--Allison Hooper, cofounder, Vermont Butter & Cheese
"Gordon Edgar offers a singular glimpse into the exceedingly diverse, complex and sometimes incomprehensible post-60s world of cheese. Embedded within this humorous and provocative life story of a punk rocker-anarchist-turned-cheesemonger is a thought-provoking exploration of some of the great issues that loom large in the world of higher-end cheeses and, indeed, the American food system."--Paul Kindstedt, author of American Farmstead Cheese
"Gordon Edgar, punkster turned cheesemonger, has a knack for telling stories and crams his passion, wry humor, and knowledge into every page. It's such a treat to read that as I neared the end, I started to ration the pages to make it last longer."--Didi Emmons, author of Vegetarian Planet
"Weaving together seemingly disparate worlds, Gordon Edgar takes you on as a passenger in his wickedly funny and insightful memoir. By the time I finished reading, I had learned new things about cheese, for sure, but was more struck by his unique and humorous take on cooperatives, community and how Americans relate to their food. Cheese may be the focus, but human dynamics, in all our shared quirks, passions and constructed factions, is really the subject."--Becky Selengut, chef and author
"Cheesemonger is a deliciously fun read, cover to cover. Gordon gives a knowledgeable and thoroughly unabashed view from the front lines of a surging field."--Max McCalman, author of The Cheese Plate, Cheese: A Connoisseur's Guide to the World's Best, and Mastering Cheese: Lessons for Connoisseurship from a Maitre Fromager, and Dean of Curriculum at www.artisanalcheese.com
"All I can say is this, if Randall Grahm, of Bonny Doon, would have discovered cheese before wine, he would have written this book. Cheesemonger is witty, insightful, and utterly packed with passion and fine humor. This book now goes on the 'required reading' list for my entire staff!"--Charlie Trotter, Restaurant Charlie Trotter's
"Not surprisingly, never before have the themes of punk rock and cheese appeared between the covers of the same book. But cheesemonger, author, and former punk rock aficionado Gordon Edgar's world is different. His unique perspective as a cheesemonger in a San Francisco co-op, his uncontainable passion for cheese, and his ability to weave a tale like no other make Cheesemonger one of the most readable, entertaining, and educational books on cheese--and life--ever written."--Laura Werlin, author of Laura Werlin's Cheese Essentials
"Smart, compassionate, and fun to read, Cheesemonger took me by surprise! Who would expect the memoir of a cheese man to be so fascinating, playful, and refreshing? It's great to hear a voice on food from the punk route, and Gordon Edgar brings a fresh and important perspective that we could all use for handmade foods, those that aren't, and the people who buy them."--Deborah Madison, author of Local Flavors: Cooking and Eating from America's Farmers' Markets and What We Eat When We Eat Alone
"If you think culture applies only to transforming milk into cheese, then read this book! Gordon Edgar takes you on an irreverent journey through history, punk music, lust, food politics, and daily challenges faced by small-scale farmers and co-op retailers. He simultaneously demystifies cheese, while wrestling with the myths and contradictions of the global food system. He will make you laugh, cry, and debate him!"--Jeffrey Roberts, author of The Atlas of American Artisan Cheese
- Chelsea Green Publishing
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Meet the Author
Gordon Edgar loves cheese and worker-owned co-ops, and has been combining both of these infatuations as the cheese buyer for San Francisco’s Rainbow Grocery Cooperative since 1994. Edgar has been a judge at numerous national cheese competitions, a board member for the California Artisan Cheese Guild, and has had a blog since 2002, which can be found at www.gordonzola.net. Edgar is the author of Cheesemonger: A Life on the Wedge (Chelsea Green 2010) and he enjoys mold in the right places, good cheese stink, and washing his hands upwards of one hundred times a day.
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I LOVE this book. And even if you don't like cheese beyond the 'American singles' Kraft makes, I still want you to read this book. Bear in mind I grew up in a home where we made cheese, so it always seemed odd that everyone didn't come from homes who did this. But we also grew most of our own food, raised our own meat, as well as hunted and fished. And being from a French and Scottish background we loved a variety of cheeses. And to this day authentic high quality cheese with small sardines on crackers are the treat the kids in the family still ask for. . It whets the appetite of the reader. Encourages with a gentle nudge. Explains the history of cheese and the countries the various cheeses hail from, and why they are wonderful in so many eating situations, from homemade mac and cheese with a mix of three cheeses, to simply slicing off a nice piece of Gruyère and letting it melt in your mouth. The author does a superb job of explaining why we as Americans do ourselves a big favor when we make the effort to buy wonderful artisan cheeses from the small dairy men/women. And how environmentally sound this is, when we buy as close to home as possible. Another reason I love farmers markets here in Northern California. Also appreciated the author sharing with the reader how sales men/women lie and how he loved catching them in a lie. Shows he is a serious cheesemonger! And not just some person working behind the deli counter looking to simply make a sale.
A great story of finding your place in life and a great lesson on what all cheeses are about. A must for any serious cook or foodie.