Chevrolet: 1960-2012

Chevrolet: 1960-2012

by Michael W.R. Davis
     
 

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Images of America: Chevrolet: 1960–2012 is the second of a two-volume photographic history of Chevrolet, one of the world’s best-known automotive brands, symbolized by the bow tie emblem. From 1960 to 2012, the US auto industry and Chevrolet experienced fundamental changes in their products and business plans. In the 50-plus years illustrated here,… See more details below

Overview

Images of America: Chevrolet: 1960–2012 is the second of a two-volume photographic history of Chevrolet, one of the world’s best-known automotive brands, symbolized by the bow tie emblem. From 1960 to 2012, the US auto industry and Chevrolet experienced fundamental changes in their products and business plans. In the 50-plus years illustrated here, two basic changes in the marketing of motor vehicles is evident: the rising proportion of trucks among all vehicles sold and the incursion of European and Asian brands into the market. Even though the number of different Chevrolet passenger car models tripled, total car sales for the brand fell. Chevrolet: 1960–2012 relates the year-by-year evolution of the US auto business via what was once the largest-selling make.

Product Details

ISBN-13:
9781439641903
Publisher:
Arcadia Publishing SC
Publication date:
12/10/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
128
Sales rank:
1,028,513
File size:
35 MB
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This product may take a few minutes to download.

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