Think Before You Chew
McDonald's has become the most powerful, popular, and potent fast food chain in the world. Their ubiquitous symbol, the golden arches, is now more widely recognized than the Christian cross. McDonald's spends more money on advertising and marketing than any other brand of food to ensure than each and every American (especially small children) not only recognize the golden arches, but also associate them with clean, cheap, convenient food and skinny, laughter-filled, satisfied eaters. Food is the most common and important thing we ever purchase, but most people never think (literally) about what they buy to put in their mouths. How many diet plans include ways to avoid "mindless eating"? The food we eat plainly becomes part of us as soon as it enters our bodies so why is it that we don't know much about it-especially when it comes to fast food? Why is it that parents meticulously worry and think about every aspect of their child's life except what they are buying them for dinner after the little league baseball game?
Eric Schlosser believes that when it comes to fast-food, there is a simple answer, "the companies that sell fast food don't want you to think about it. They don't want to know where it comes from or how it's made. They just want you to buy it" (3). His purpose for writing this book is to have open and honest documentation of the where's, how's and when's of fast food so that younger consumers (Chew on This is geared toward a younger audience whereas Fast Food Nation toward adults) can make educated food choices and know exactly what they are putting in their bodies. The answers aren't pretty, but they are painstakingly researched and written in an interesting, "gross-young-readers-out" style that will leave you wishing this book were in the fiction section.
"Ewww don't tell me, I don't want to know!" so says most fast food eaters when Chew on This or Fast Food Nation is mentioned. But, how many of those "not-want-to-knowers" would say those same words when a doctor was getting ready to explain what he was injecting into them or their child? Americans expect, and even demand, to be informed about almost every aspect of their lives from the new government health care proposal to every minuscule mineral in their child's Fred Flintstone Vitamin. Parents have the ability to keep in contact with their teenager at any given time via texting, calling, skyping, emailing, facebooking, myspacing, chatting, etc.-they even have the ability to trace the exact location of their child through a mobile GPS device. However, if the quadrants showed their teenager pulling into the local McDonald's, they would be oblivious to real physical safety of their equally unaware, still-growing and developing child. Chew on This will open your eyes and close your mouth to your daily fast food fix. Even though you might not want to know, the truth is that you need to know. Then, like in all other aspects of our lives, make an informed decision about eating that next box of "chicken" McNuggets or feeding them morsel by greasy, edible pasted, fried, frozen, reheated, hormoned, morsel to your child while she distractedly walks her latest Disney figurine across the porous playground table top.
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Overview
In the New York Times bestseller Chew on This, Eric Schlosser and Charles Wilson unwrap the fast-food industry to bring you a behind-the-scenes look at a business that both feeds and feeds off the young. Find out what really goes on at your favorite restaurants—and what lurks between those sesame seed buns.
Praised for being accessible, honest, humorous, fascinating, and alarming, Chew On This was also repeatedly referred to as a must-read for kids who regularly eat fast food. Having all the facts about fast food helps young people make healthy decisions about what they eat. Chew On This shows them that they can change ...