Children's Food: Marketing and innovation / Edition 1

Children's Food: Marketing and innovation / Edition 1

by G. Smith
     
 

ISBN-10: 0751402745

ISBN-13: 9780751402742

Pub. Date: 07/31/1997

Publisher: Springer US

Written by consultants and academics from key disciplines within the f ood industry, this book is the first work to bring together informatio n and techniques on the factors affecting the marketing and developmen t of children's food. The book is designed to provide a practical insi ght and is of value for anyone directly involved with studying the dev elopment and

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Overview

Written by consultants and academics from key disciplines within the f ood industry, this book is the first work to bring together informatio n and techniques on the factors affecting the marketing and developmen t of children's food. The book is designed to provide a practical insi ght and is of value for anyone directly involved with studying the dev elopment and marketing of children's food products.

Product Details

ISBN-13:
9780751402742
Publisher:
Springer US
Publication date:
07/31/1997
Edition description:
1997
Pages:
258
Product dimensions:
6.10(w) x 9.25(h) x 0.03(d)

Table of Contents

Influences On Food Choice Within The Family. How To Make Effective Advertising Aimed at Children. Starting the Day Right. Why Tastes Change. Children's Nutrition: Drivers for Change. The Politics of Advertising to Children. How Packaging Works with Children. How Much Does Food and Drink Advertising Influence Children's Diet. Children's Views on Food and Nutrition: A Pan European Study. International Influences on Children Food and Drink

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