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Children's Food: Marketing and innovation
     

Children's Food: Marketing and innovation

by G. Smith
 
Written by consultants and academics from key disciplines within the food industry, this book is the first work to bring together information and techniques on the factors affecting the marketing and development of children's food. The book is designed to provide a practical insight and is of value for anyone directly involved with studying the development and

Overview

Written by consultants and academics from key disciplines within the food industry, this book is the first work to bring together information and techniques on the factors affecting the marketing and development of children's food. The book is designed to provide a practical insight and is of value for anyone directly involved with studying the development and marketing of children's food products.

Product Details

ISBN-13:
9781461284246
Publisher:
Springer US
Publication date:
09/28/2011
Edition description:
Softcover reprint of the original 1st ed. 1997
Pages:
258
Product dimensions:
6.10(w) x 9.25(h) x 0.02(d)

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