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In the last 30 years, the world’s software industry has been developing rapidly and the landscape has also been changing dramatically. It is no longer predominately controlled by the developed countries such as the United States and the United Kingdom. This book examines the competitive and strategic issues faced by China and India through a political, economic, social, technological, environmental and legal analysis. The book reviews their competitive strengths and weaknesses and the potential risks for organisations looking to expand or invest resources in these two countries. The book also looks at the market strategies of both countries in a global context and identifies the critical success factors that have enabled China and India to gain competitive advantage in their respective markets. Importantly, the book examines the threats that these two countries pose to other countries looking to expand their presence in the global software markets. This book helps practitioners and business managers who are responsible for a firm’s strategy or investment resources to grasp and understand the complexities and challenges faced by those organisations looking to expand their operations in these countries.
Introduction - relevance of the book; the global software industry in perspective; China: a PESTAL analysis - provides a political, economic, societal, technological, environmental and legal analysis of the Chinese software capability and markets market; India: a PESTAL analysis - provides a political, economic, societal, technological, environmental and legal analysis of the India software capability and markets; China v India: a SWOT perspective - contrasts the strengths, weaknesses, opportunities and threats of each country in relation to each other, Europe and North America; Industry segmentation - reviews and discusses market segmentation within the context of PESTAL; Competitor interrelationships - reviews and discusses the barriers to achieving interrelationships and discusses some of the issues associated competitor relationships; Competitive strategies - reviews and discusses some of the competitive challenges arising from the broad trends within the global software industry; Competitive positioning strategies - reviews and discusses the measures taken by china and India to consolidate and strengthen their respective market positions; Marketing/customer-orientated strategies - reviews and discusses China and India’s customer oriented strategies.
John McManus PhD is based at the University of Lincoln (UK).
Mingzhi Li is an Associate Professor of Economics at the School of Economics and Management, Tsinghua University, P. R. China.
Deependra Moitra is a senior corporate executive at one of India’s leading global IT consulting and services companies.