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Introduction - relevance of the book; the global software industry in perspective; China: a PESTAL analysis - provides a political, economic, societal, technological, environmental and legal analysis of the Chinese software capability and markets market; India: a PESTAL analysis - provides a political, economic, societal, technological, environmental and legal analysis of the India software capability and markets; China v India: a SWOT perspective - contrasts the strengths, weaknesses, opportunities and threats of each country in relation to each other, Europe and North America; Industry segmentation - reviews and discusses market segmentation within the context of PESTAL; Competitor interrelationships - reviews and discusses the barriers to achieving interrelationships and discusses some of the issues associated competitor relationships; Competitive strategies - reviews and discusses some of the competitive challenges arising from the broad trends within the global software industry; Competitive positioning strategies - reviews and discusses the measures taken by china and India to consolidate and strengthen their respective market positions; Marketing/customer-orientated strategies - reviews and discusses China and India’s customer oriented strategies.
John McManus PhD is based at the University of Lincoln (UK).
Mingzhi Li is an Associate Professor of Economics at the School of Economics and Management, Tsinghua University, P. R. China.
Deependra Moitra is a senior corporate executive at one of India’s leading global IT consulting and services companies.