China Catalyst: Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World [NOOK Book]

Overview

China is in the midst of a robust transition, rapidly becoming aconsumer-led economy. Some estimates indicate that the Chineseconsumer will contribute more than a quarter of global consumptionwithin the next fifteen years. Capturing growth in the Chinesemarket has accelerated into a competitive requirement. Written tohelp you plan and successfully execute your distribution chain,China Catalyst covers the steps you need to take to supplythe Chinese consumer and fuel your next ...

See more details below
China Catalyst: Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$34.49
BN.com price
(Save 42%)$60.00 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

China is in the midst of a robust transition, rapidly becoming aconsumer-led economy. Some estimates indicate that the Chineseconsumer will contribute more than a quarter of global consumptionwithin the next fifteen years. Capturing growth in the Chinesemarket has accelerated into a competitive requirement. Written tohelp you plan and successfully execute your distribution chain,China Catalyst covers the steps you need to take to supplythe Chinese consumer and fuel your next phase of growth.

Author Dave Holloman shares this comprehensive view of China'sconsumer economy, helping you position your company as a leaderduring this historic shift. Written for CFOs, CIOs, senior supplychain executives, market planners, and business strategists andtheir teams, China Catalyst presents the insights to helpdeliver that growth and reach the consumers who will be a drivingforce in the global growth engine.

In China Catalyst, you'll discover how to:

  • Overhaul your company's approach to the market across the fullspectrum of your operations
  • Position yourself in the fastest growing regions in China
  • Change your focus from a few regions to the full breadth of thecountry
  • Evolve from a primarily export-driven supply chain to one thatpromotes and serves domestic demand
  • Deliver growth and reach consumers who will be a driving forcein the global growth engine
  • Operate at the forefront of this market transition

Sidebars throughout highlight those leading companies takingaction to grow the market.

Reaching the Chinese consumer is one of the defining economicand business challenges of this decade. Get a foothold now with thetools and strategies found in China Catalyst.

Read More Show Less

Product Details

  • ISBN-13: 9781118417706
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 6/20/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 192
  • File size: 2 MB

Meet the Author

DAVE M. HOLLOMAN is currently an Associate Partner withIBM's Global Business Services organization. He has more thantwenty years of global experience in applying technology andleading practices to help companies develop new sources ofcompetitive advantage. Dave has received certification inproduction and inventory management from the American Productionand Inventory Control Society (APICS). He also received a BS inindustrial engineering from the University of Cincinnati and an MBAfrom the Kellogg School of Management at Northwestern University inChicago.

Read More Show Less

Table of Contents

Preface ix

Acknowledgments xiii

PART I THE NEW PHASE OF GLOBAL GROWTH 1

CHAPTER 1 Into the Light: China’s First EconomicMiracle 3

A System Spirals Out of Control 6

Chaos Returns 7

Riding South to Reignite Reform 12

The Rise of Shenzhen and a New China 13

Notes 15

CHAPTER 2 Economic Transition 17

Wage Rates Are Increasing Signifi cantly 17

Foreign Direct Investment Is Evolving 20

Export-Directed Growth Is Being Challenged 21

Demographic Megatrends 22

The Rise of the Chinese Consumer 25

Notes 28

CHAPTER 3 Catalysts for Consumption 31

Build It Quickly: The Physical Infrastructure to Move Goods andPeople 33

Incentives to Increase Consumption 38

The Free Flow of Capital 40

Notes 43

PART II: MARKETS, CHANNELS, AND CAPABILITIES 45

CHAPTER 4 One Country, Many Markets 47

Disposable Income: Who’s Got the Most? 50

Urban Income Growth Rates: Emerging Consumers 50

Getting a Fuller Picture 52

Consumer Demand Clusters 57

Notes 64

CHAPTER 5 Channels to a Growing Market 65

An Overview of China’s Major Channels to Market 66

A Closer Look at China’s Top Brick-and-Mortar Retailers75

Notes 81

CHAPTER 6 Guan Xi Goes Online 83

An Overview of China’s Digital World 85

The E-Commerce Rocket 87

E-Logistics: The New Core Capability 90

The Infl uence of Social Media 91

Go Where the People Are 95

Notes 96

CHAPTER 7 Distribution Issues and Trends 99

Overview of the Distribution Structure 100

Closing the Consumer Trust Gap 105

Distribution Trends 110

Retailer-Supplier Partnerships 114

Notes 117

CHAPTER 8 Hefei: Home of the World’s Next-GenerationConsumer 119

Life in the Middle 119

China’s Sibling 122

Hefei Rises 124

Big Retail Moves In 127

Notes 130

PART III: FORGING AHEAD 133

CHAPTER 9 Go Deep: The Emerging Go-to-Market Retail Model135

The Emerging Go-to-Market Model 138

Targeting Demand Clusters and Expanding Out 138

Expanding In 140

The Implications for Retailers and Manufacturers 142

IT as an Enabler 145

Notes 148

CHAPTER 10 The New Export Machine 149

Two Examples of China-Based Innovation: Kraft Foods and theCoca-Cola Company 150

Switching the Innovation Gear 152

Digital Culture 156

Multichannel Innovation 157

Notes 158

CHAPTER 11 The Path Forward 161

Challenges at a Crossroad 162

Final Thoughts on Strategy 164

Conclusion 166

Notes 168

About the Author 169

Index 171

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)