China Entrepreneur: Voices of Experience from 40 International Business Pioneers

Overview

Launching a business in China? Give yourself a "second moveradvantage." China-bound entrepreneurs and small business owners:learn from experienced China hands before you bring your businessto the world's largest and most dynamic consumer market.

Preparing to manage a small business in China, the world's largest,most dynamic consumer market? Hundreds of thousands of otherinternational businesspeople are too, but only a small percentageof them ...

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China Entrepreneur: Voices of Experience from 40 International Business Pioneers

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Overview

Launching a business in China? Give yourself a "second moveradvantage." China-bound entrepreneurs and small business owners:learn from experienced China hands before you bring your businessto the world's largest and most dynamic consumer market.

Preparing to manage a small business in China, the world's largest,most dynamic consumer market? Hundreds of thousands of otherinternational businesspeople are too, but only a small percentageof them will succeed in bringing their start-up dreams to life inthe Middle Kingdom.

Give yourself a huge head-start by learning directly fromexperienced China pioneers. CHINA ENTREPRENEURS deliversstreet-tested advice on launching, growing, and operating your ownbusiness in China. Authors Juan Antonio Fernandez, professor ofManagement at the China Europe International Business School, andLaurie Underwood, accomplished journalist and Director of ExternalCommunications at CEIBS, use their combined 26 years of Chinaexperience to interview 40 successful internationalentrepreneurs who have launched and built businesses inChina.

These entrepreneurs share their first-hand advice, anecdotes andbest practices in tackling the key challenges of winning in theChina market, from negotiating with government and winningnecessary start-up approvals, to hiring and keeping the rightstaff, to collecting payments and to safeguarding intellectualproperty. In addition, the experiences of the entrepreneurs will bejuxtaposed against insights from experienced China consultants whoassist start-ups in operating in China. Thus the book will balanceextensive, on-the-ground business advice against the insights ofconsultants who have risen to prominence in the China businessenvironment by advising SME business operators on succeeding inChina.

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Editorial Reviews

From the Publisher
The Economist review lauded the authors as having written a book that is “well organized and clear, with summaries, case studies, call-outs and key rules providing effective aids for the impatient reader”.  Heralding it as an operational handbook for the newcomer to China, the review declared that China Entrepreneur will “save…intended users time, money and many of the frustrations suffered by those who went before them.” (Economist.com, April 16, 2009)
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Product Details

  • ISBN-13: 9780470823217
  • Publisher: Wiley
  • Publication date: 2/3/2009
  • Series: J-B Foreign Imprint Series - Asia Series
  • Edition number: 1
  • Pages: 250
  • Sales rank: 566,459
  • Product dimensions: 6.00 (w) x 8.90 (h) x 1.40 (d)

Meet the Author

Juan Antonio Fernandez is currently a Professor at ChinaEurope International Business School (www.CEIBS.edu) in Shanghai.Prof. Fernandez earned his Ph.D. from IESE (Spain) in 1997. He isfrequently invited to give presentations on how to manage businessenterprises in China and has clients in China, South Korea, Japan,Spain, Italy, France and the UK. His work has been published inHarvard Business Review (Spain), Business Week-China,Organizational Dynamics, Business Strategy Review, and theAsian Case Research Journal. He has written three books. Thefirst one, China CEO published by John Wiley &Sons, is based on interviews with 20 CEOs of multinationals inChina. His second book, China’s State Owned EnterpriseReforms: An Industrial and CEO Approach, was published byRoutledge, UK. The Third book China CEO: A Case Guidewas published by John Wiley & Sons.

Laurie Underwood has worked as a business journalist,editor, and writer in greater China since 1990. She spent 11 yearscovering business, news, politics, and social issues in Taiwan formedia groups including Economist Intelligence Unit,AsiaWeek, and ICRT radio station. In 2001, she relocated toShanghai following a wave of business interest in China’sfastest developing commercial center. After receiving her Mastersin Business Administration from the China Europe Business School(CEIBS) in Shanghai in 2003 (now ranked 11th worldwide for its MBAProgramme by the Financial Times), she became CommunicationsDirector for the American Chamber of Commerce in Shanghai, which isthe largest AmCham in the world. In 2006, she authored ChinaCEO, Voices of Experience from 20 International BusinessLeaders, published by John Wiley & Sons. Since the releaseof China CEO, she has given numerous talks on doing businessin China to business associations, TV and print media in her nativeUS as well as in China and Southeast Asia. Laurie now works asDirector of External Communications & Development for CEIBS.When not working, she spends her free time distance running orstudying languages (now learning Nepali) and Latin dance.

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Table of Contents

Acknowledgments.

Foreword.

Introduction.

Chapter 1: Getting Started: Understanding the BusinessEnvironment and Dealing with the Chinese Government.

Chapter 2: Setting Up Shop (I): Obtaining a Business License andChoosing the Right Legal Form.

Chapter 3: Setting Up Shop (II): Finding the Money and Choosingthe Right Chinese Business Partner(s).

Chapter 4: Targeting the Right Customers…and GettingPaid.

Chapter 5: Human Resource Challenges.

Chapter 6: Ethics and Corruption.

Chapter 7: Business Negotiations.

Chapter 8: Living in China: A Survival Kit.

Chapter 9: Are You Ready for China? Necessary Traits andExpertise.

Epilogue.

Appendix: China and Its Trade Partners.

Index.

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