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From the Publisher
Douglas A. Jackson, President of Coca-Cola Greater China
"In The China Strategy, Edward Tse pulls together observations that have previously been handled separately—on Chinese markets, entrepreneurs, government trends, and the ever-more-integrated global economy—and combines them into a viable strategic plan for corporate leaders everywhere. I recommend this book for anyone trying to build a business in China—or to make that business successful."
Anil K. Gupta, Michael Dingman Chair in Global Strategy and Entrepreneurship, Smith School of Business, The University of Maryland, and coauthor of Getting China and India Right
"Edward Tse is one of these rare people who deserve to be called an expert on the Chinese economy. The China Strategy should be at the top of the reading list for anybody interested in how companies should engage with and leverage the rise of China."
Warren K. Liu, author of KFC in China: Secret Recipe for Success
“The China Strategy provides a gripping, strategic examination of the dynamically evolving context of China, and the key players surrounding it. It contains a wealth of experiential knowledge, deep analytical insights, and broad strategic vision. Business leaders of multinational companies with a stake in China will benefit immensely from this book.”
Shumeet Banerji, CEO, Booz & Company Inc.
“The Chinese market will one day become much bigger than any market that exists today. The Chinese population will also one day become well educated and sophisticated, taking the best from all the cultures around the world and avoiding the mistakes made by today's advanced economies. In each industry in China, the winner most likely will be someone who can integrate best practices from around the world and innovate to meet the constantly evolving needs of Chinese consumers. All business models will have to be reinvented here. Read The China Strategy and you will understand.”
Dinesh C. Paliwal, Chairman, President and CEO, Harman International
“China is a country that has consistently surprised those who try to manage from afar. It is a marketplace that must be experienced first-hand. Too many CEOs and companies are still in denial of China’s role as the single most important link in a new global business paradigm. Ed Tse’s insightful book should be a wake-up call for them even as it serves as an important checklist for even the most seasoned China veterans. China has proven that its force is inescapable, and The China Strategy is a ‘must read’ for those who have the courage to climb aboard. I wish I had this book 15 years ago!”
Kenichi Ohmae, author of The Next Global Stage
“The China Strategy is specifically written for executives thinking about how to incorporate China fully into a corporate strategy—not just as a market, not just as a source of product, but in an integrated, well-considered approach to global enterprise.”
Xu Lejiang, Chairman, the Baosteel Group Company Ltd
“The China Strategy presents a culmination and distillation of Ed Tse’s deep insights in China. Dr. Tse’s suggestions about the full integration of China into a company’s value chain and creating a true “One World” vision will be an essential part in helping corporations deal with this very dynamic marketplace. Many of the observations are equally apt for Chinese entrepreneurs who are expanding their business globally.”
Josef Mueller, executive-in-residence, International Institute for Management Development, and former Chairman and CEO of Nestle Greater China
“The China Strategy is a great achievement: a well-written book with the appropriate approach and scope for its subject. This is a must-read for all those who are doing business in China.”