China's Generation Y: Understanding the Future Leaders of the World's Next Superpower

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Product Details

  • ISBN-13: 9781931907323
  • Publisher: Homa & Sekey Books
  • Publication date: 8/28/2005
  • Pages: 240
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Product Details

  • ISBN-13: 9781931907323
  • Publisher: Homa & Sekey Books
  • Publication date: 8/28/2005
  • Pages: 240

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  • Anonymous

    Posted October 20, 2005

    A very insightful read

    I found this book to be remarkably close to my own observations of teenagers in China. I travel to China for business four times a year and have witnessed first-hand the great changes in the last two decades. Generation Y in China is different from its parents, and what they think now will play a role in the future, especially in my industry. Not only insightful, the book provided my company with updated purchasing power data. I¿ve read books like China Inc by Ted Fishman that have already predicted the future. This book however is careful in its predictions. Rather than rant and rave, it shows what today¿s teenagers do and how they think, allowing us to make our own conclusions about the future. Unlike other China books, this one indicates the problems facing their futures, providing a surprisingly realistic snapshot of the current situation. I enjoyed this interesting read from a teenager¿s perspective and I only wish I had written this when I was seventeen!

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