Chinese Fashion: From Mao to Now

Overview

How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes?

This book provides the first comprehensive account of modern Chinese fashion from 1978 to the present day. The post-Maoera witnessed the birth of the Chinese market economy, the reawakening of Chinese fashion, and the rejuvenation of Chinese society. The program of economic reform turned China into the world's leading ...

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Overview

How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes?

This book provides the first comprehensive account of modern Chinese fashion from 1978 to the present day. The post-Maoera witnessed the birth of the Chinese market economy, the reawakening of Chinese fashion, and the rejuvenation of Chinese society. The program of economic reform turned China into the world's leading manufacturing powerhouse, and the Chinese fashion industry now plays a key international role. During the same period, Western companies discovered China as a significant market for branded fashion and luxury goods.

This book, which takes a thematic approach, offers an analysis of the development of the Chinese fashion industry as well as an analysis of the relationship between dress, gender, identity, consumption and pop culture in contemporary China. As such it will be welcomed by all students of fashion and textiles.

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Product Details

  • ISBN-13: 9781845207786
  • Publisher: Bloomsbury Academic
  • Publication date: 12/15/2009
  • Series: Dress, Body, Culture Series
  • Pages: 256
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.56 (d)

Meet the Author

Juanjuan Wu is Assistant Professor in the Department of Design, Housing, & Apparel at the University of Minnesota. She has written extensively on Chinese fashion and dress. She is former editor and jourbanalist of Dadushi (Metropolis), a fashion magazine in Shanghai.

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Table of Contents

Acknowledgments ix

Preface xi

A Note on Chinese in This Book xvi

1 The Post-Mao Fashion Revival 1

2 The Spread of Fashion through Mass Media 19

3 From Asexual to Unisex 31

4 Fashion in Print 61

5 Importing Fashion Icons 85

6 Reinvented Identity: The Qipao and Tang-Style Jacket 103

7 The Evolution of the Fashion Industry: Designers and Models 117

8 Importing Dreams of Luxury: Western Brand Names 163

Epilogue 181

Notes 183

Selected Bibliography 201

Index 205

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