Chinese Fashion: From Mao to Now

Chinese Fashion: From Mao to Now

by Juanjuan Wu
     
 

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How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes?

This book provides the first comprehensive account of modern Chinese fashion from 1978 to the present day. The post-Maoera witnessed the birth of the Chinese market economy, the reawakening of Chinese fashion,

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Overview

How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes?

This book provides the first comprehensive account of modern Chinese fashion from 1978 to the present day. The post-Maoera witnessed the birth of the Chinese market economy, the reawakening of Chinese fashion, and the rejuvenation of Chinese society. The program of economic reform turned China into the world's leading manufacturing powerhouse, and the Chinese fashion industry now plays a key international role. During the same period, Western companies discovered China as a significant market for branded fashion and luxury goods.

This book, which takes a thematic approach, offers an analysis of the development of the Chinese fashion industry as well as an analysis of the relationship between dress, gender, identity, consumption and pop culture in contemporary China. As such it will be welcomed by all students of fashion and textiles.

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Product Details

ISBN-13:
9781845207786
Publisher:
Bloomsbury Academic
Publication date:
12/15/2009
Series:
Dress, Body, Culture Series
Pages:
256
Product dimensions:
6.14(w) x 9.21(h) x 0.56(d)

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