Chinese Media, Global Contexts / Edition 1

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Overview

Virtually every major media, information and telecommunications enterprise in the world is significantly tied to China. This volume provides the most expert, up-to-date and multidisciplinary analyses on how the contemporary media function in what has rapidly become the world's biggest market. As the West, particularly the United States, tries to integrate China into the global market economy, the book examines how globalizing forces clash with Chinese nationalism to shape China's media discourses and ideology. It also analyses the role of the media as a site of resistance within China to the ruling elite.
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Product Details

Table of Contents

List of illustrations
Notes on contributors
1 The global and the national of the Chinese media: discourses, market, technology, and ideology 1
2 "Enter the World": neo-liberal globalization, the dream for a strong nation, and Chinese press discourses on the WTO 32
3 Capturing the flame: aspirations and representations of Beijing's 2008 Olympics 57
4 Established pluralism: U.S. elite media discourse on China policy 76
5 Chinese media and youth: attitudes toward nationalism and internationalism 97
6 Political drama and news narratives: presidential summits on Chinese and U.S. national television 119
7 Globalization and the Chinese media: technologies, content, commerce and the prospects for the public sphere 139
8 Administrative boundaries and media marketization: a comparative analysis of the newspaper, TV and Internet markets in China 159
9 West Lake wired: shaping Hangzhou's information age 177
10 How do the Chinese media reduce organizational incongruence? Bureaucratic capitalism in the name of Communism 196
11 Localizing professionalism: discursive practices in China's media reforms 215
12 The future of Chinese cinema: some lessons from Hong Kong and Taiwan 237
13 Marketing popular culture in China: Andy Lau as a pan-Chinese icon 257
Index 270
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