Chocolate Fortunes, Chapter 7: Going the Distance, China's 10K Chocolate Race

Chocolate Fortunes, Chapter 7: Going the Distance, China's 10K Chocolate Race

by Lawrence L. ALLEN
     
 

Chapter 7 summarizes the state of ChinaAÆs chocolate market after a quarter-century of development and each of the chocolate companiesAÆ businesses individually. It looks at the coming threat from local chocolate companies. Compares & contrasts the successful family-owned businesses (Mars and Ferrero), with the public corporations that continue to struggle… See more details below

Overview

Chapter 7 summarizes the state of ChinaAÆs chocolate market after a quarter-century of development and each of the chocolate companiesAÆ businesses individually. It looks at the coming threat from local chocolate companies. Compares & contrasts the successful family-owned businesses (Mars and Ferrero), with the public corporations that continue to struggle in ChinaAÆs market today (Cadbury, Hershey and Nestle). It concludes both the chapter and the book by looking to the future and exploring some of the best practices of multinational companies in defining, managing and prospering in ChinaAÆs high-growth, multi-tier market.

Product Details

ISBN-13:
9780814420430
Publisher:
AMACOM
Publication date:
10/01/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
2 MB

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