Christotainment: Selling Jesus Through Popular Culture

Christotainment: Selling Jesus Through Popular Culture

by Shirley R. Steinberg
     
 

ISBN-10: 0813344050

ISBN-13: 9780813344058

Pub. Date: 02/21/2009

Publisher: Westview Press

For more than two thousand years Christian expansion and proselytizing was couched in terms of “defending the faith.” Until recently in the United States, much of that defense came in the form of reactions against the “liberal” influences channeled through big-corporate media such as popular music, Hollywood movies, and network and cable

Overview

For more than two thousand years Christian expansion and proselytizing was couched in terms of “defending the faith.” Until recently in the United States, much of that defense came in the form of reactions against the “liberal” influences channeled through big-corporate media such as popular music, Hollywood movies, and network and cable television. But the election of Ronald Reagan as a Hollywood President introduced Christian America to the tools of advertising and multimedia appeals to children and youth to win new believers to God’s armies.

Christotainment examines how Christian fundamentalism has realigned its armies to combat threats against it by employing the forces it once considered its chief enemies: the entertainment media, including movies, television, music, cartoons, theme parks, video games, and books. Invited contributors discuss the critical theoretical frameworks of top-selling devices within Christian pop culture and the appeal to masses of American souls through the blessed marriage of corporatism and the quest for pleasure.

Product Details

ISBN-13:
9780813344058
Publisher:
Westview Press
Publication date:
02/21/2009
Edition description:
REV
Pages:
320
Product dimensions:
6.00(w) x 8.90(h) x 0.80(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >