- Shopping Bag ( 0 items )
Walter P. Chrysler was a man who loved machines, an accomplished mechanic who also had highly developed managerial skills derived from half a lifetime on the railroads, and whose success came from his deep understanding of engineering and his total commitment to the quality of his vehicles. Here, Vincent Curcio presents a richly detailed account of one of the most important men in American automotive history, based on full access to both Chrysler Corporation and Chrysler family historical records.
Curcio traces Chrysler's rise from a locomotive wiper in a Kansas roundhouse to his rescue of the Maxwell-Chalmers car company, which led to the successful development of the 1924 Chrysler—the world's first modern car—and the formation of Chrysler Corporation in 1925. Chrysler was quite different from the other auto giants—a colorful and expansive man deeply involved in the design of his cars, he established his headquarters in New York City and built the world's most famous art deco structure, the fabled Chrysler Building. Because of his emphasis on quality at popular prices, the company weathered the Great Depression with flying colors and remained profitable right up to Chrysler's death in 1940.
The definitive portrait, Chrysler is a must read for all car enthusiasts and for everyone interested in the story of a giant of industry.
Posted October 19, 2004
Who would have thought that an academic biography of Walter Chrysler, 600 pages in length and put out by Oxford University Press would be so fascinating? But fascinating it is - the book is not only a biography of Chrysler but also of the automotive industry in its infancy and Curcio hits the nail on the head time after time. Chrysler emerges as an outstanding manager of men, finances, design and a master at anticipating the desires of the American buying public. What a brilliant man, who richly deserved all the success he earned. Curcio does him great justice in this highly readable book.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 1, 2009
No text was provided for this review.