CIM Coursebook 00/01: Customer Communications in Marketing

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Overview

Customer Communications in Marketing 2000-2001 is specifically developed and written for students taking the Customer Communications in Marketing module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications.

It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth-Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials ...

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More About This Book

Overview

Customer Communications in Marketing 2000-2001 is specifically developed and written for students taking the Customer Communications in Marketing module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications.

It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth-Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.
The book includes uniquely valuable material for the serious CIM student including:
· Recent examination papers
· Glossary of key terms
· Highly interactive text with questions, activities and highlighted key points
· The ONLY workbooks to include the CIM Senior Examiners own specimen answers and examination reports.

Officially endorsed by the CIM Approved by the CIM Chief Examiner Written by CIM Senior Examiner for the Customer Communications module

Customer Communications in Marketing 2000-2001 is specifically developed and written for students taking the Customer Communications in Marketing module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications.

Product Details

  • ISBN-13: 9780750649179
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 5/31/2000
  • Pages: 216

Table of Contents

The importance of the customer; Managing the customer relationship; Finding out about customer communications; The communication process; Effective communication skills; Communicating in meetings and interviews; Using statistical data; Written communication formats; The communications mix; Technological developments in communications; Guidance on the examination paper.

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