CIM Coursebook 01/02 Customer Communications in Marketing

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Overview

'Customer Communications in Marketing 2001-2002' is a specifically tailored coursebook for students undertaking the Customer Communications in Marketing module of the CIM Certificate.

Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study ...

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Overview

'Customer Communications in Marketing 2001-2002' is a specifically tailored coursebook for students undertaking the Customer Communications in Marketing module of the CIM Certificate.

Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus.

The new edition of this text contains:
· a firmly international perspective
· new material to cover negotiations and e-marketing issues
· a completely revised Continuous Assessment unit
· new and up to date examples and case studies to illustrate the theory
· additional text references and website references
· preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers

Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.

written by the CIM Senior Examiner for the Customer Communications module completely revised and updated to fit in with CIM Customer Communications syllabus officially endorsed by the CIM

Product Details

  • ISBN-13: 9780750653039
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 8/19/2001
  • Edition description: REV
  • Pages: 216

Table of Contents

The importance of the customer; Managing the customer relationship; Finding out about customer communications; The communication process; Effective communication skills; Communicating in meetings, interviews and negotiations; Using statistical data and visual information; Written communication formats; The communications mix; Technological developments in communications; Guidance on examination preparation; Appendices.

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