CIM Coursebook 03/04 Customer Communications in Marketing

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Overview

Each coursebook includes access to MARKETINGONLINE, where you can:

• Annotate, customise and create personally tailored notes using the electronic version of the coursebook
• Receive regular tutorials on key topics
• Search the coursebook online for easy access to definitions and key concepts

• Co-written by the CIM Senior Examiner for the Customer Communications module to guide you through the 2003-2004 syllabus.
• Free online revision and course support from www.marketingonline.co.uk.
• Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Audience: ...

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More About This Book

Overview

Each coursebook includes access to MARKETINGONLINE, where you can:

• Annotate, customise and create personally tailored notes using the electronic version of the coursebook
• Receive regular tutorials on key topics
• Search the coursebook online for easy access to definitions and key concepts

• Co-written by the CIM Senior Examiner for the Customer Communications module to guide you through the 2003-2004 syllabus.
• Free online revision and course support from www.marketingonline.co.uk.
• Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Audience: Specifically written for students taking the Customer Communications module of the CIM Certificate (Stage 1) course.

Product Details

Table of Contents

Preface; The importance of the customer; Buying behaviour; The communication process; The communications mix; The role of information communication technology in customer communications; Effective communications; Communicating in meetings, interviews and negotiations; Using statistical data and visual information; Written communication formats; Customer service and customer care; Appendices - Guidance on exam preparation; Undertaking CIM assignments and integrative project; Answers and debriefings; Curriculum information and reading list; Index.

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