Cim Coursebook 03/04 Marketing Management In Practice (2003-2004)

Cim Coursebook 03/04 Marketing Management In Practice (2003-2004)

by John Williams, Tony Curtis
     
 

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Each coursebook includes access to MARKETINGONLINE, where you can:

• Annotate, customise and create personally tailored notes using the electronic version of the coursebook
• Receive regular tutorials on key topics
• Search the coursebook online for easy access to definitions and key concepts

• Co-written by the CIM Senior

…  See more details below

Overview

Each coursebook includes access to MARKETINGONLINE, where you can:

• Annotate, customise and create personally tailored notes using the electronic version of the coursebook
• Receive regular tutorials on key topics
• Search the coursebook online for easy access to definitions and key concepts

• Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus.
• Free online revision and course support from www.marketingonline.co.uk.
• Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Product Details

ISBN-13:
9780750659604
Publisher:
Taylor & Francis
Publication date:
09/04/2003
Series:
CIM Workbooks 2003/04 Editions Series
Edition description:
REV
Pages:
288
Product dimensions:
0.60(w) x 11.69(h) x 8.27(d)

Meet the Author

John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.

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