CIM Coursebook 2006-2007: Customer Communications

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Overview

Elsevier/Butterworth-Heinemann’s 2006-2007 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

• Annotate, customise and create personally ...

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More About This Book

Overview

Elsevier/Butterworth-Heinemann’s 2006-2007 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

• Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

• Search the Coursebook online for easy access to definitions and key concepts

• Access the glossary for a comprehensive list of marketing terms and their meanings

Written by the CIM Level verifier for the Cim Certificate and fully endorsed by the institute to guide you through the 2006-2007 syllabus

Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory

Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Product Details

  • ISBN-13: 9780750680035
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 7/31/2006
  • Pages: 344
  • Series: CIM Coursebook Series
  • Product dimensions: 8.21 (w) x 11.53 (h) x 0.65 (d)

Table of Contents

Preface; The importance of the customer; Buying behaviour; The communication process; The communications mix; The role of information communication technology in customer communications; Effective communications; Communicating in meetings, interviews and negotiations; Using statistical data and visual information; Written communication formats; Customer service and customer care; Appendices - Guidance on exam preparation; Assignment-based assessment; Answers and debriefings; Examination papers and examiners' reports: December 2003 and June 2004; Curriculum information and reading list; Index.

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