CIM Coursebook 2007-2008 Customer Communications

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Overview

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Customer Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which ...

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Overview

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Customer Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

• Written specially for the Customer Communications module by the Level Verifier
• The only coursebook fully endorsed by CIM
• Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory

Product Details

  • ISBN-13: 9780750685375
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 7/30/2007
  • Pages: 352
  • Series: CIM Coursebook Series
  • Product dimensions: 19.50 (w) x 11.60 (h) x 0.70 (d)

Table of Contents

Introduction to Customer Communications; Buying Behaviour; The communciation process; Verbal Communications; Written Communication formats; Using Statistical data and visual information; The promotional mix above and below the line; The role of information communication technology in customer communications; Customer service and customer care

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