CIM Coursebook 07/08 Marketing in Practice

CIM Coursebook 07/08 Marketing in Practice

by Tony Curtis
     
 

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus,

Overview

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Product Details

ISBN-13:
9781136420191
Publisher:
Taylor & Francis
Publication date:
05/23/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
424
File size:
9 MB

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