CIM Coursebook 08/09 Marketing Management in Practice [NOOK Book]

Overview

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’
Professor Keith ...
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CIM Coursebook 08/09 Marketing Management in Practice

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Overview

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.

Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

•The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
•Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
•Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
•Extensive online materials support students and tutors at every stage.

Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE , a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

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Product Details

  • ISBN-13: 9781136442735
  • Publisher: Taylor & Francis
  • Publication date: 5/31/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 320
  • File size: 5 MB

Meet the Author

John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.

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Table of Contents

Unit 1 Management and marketing roles
Unit 2 Recruiting the team
Unit 3 Developing the team
Unit 4 Managing change
Unit 5 Project management
Unit 6 Knowledge management and market research Unit 7 Developing and implementing marketing plans
Unit 8 Marketing communications and customer service
Appendix: Feedback and answers
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