CIM Revision Cards 2005-2006: Customer Communications in Marketing

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2005 Ex-library, With usual stamps and markings, In good all round condition. This book has soft covers. Ex-library, With usual stamps and markings, In good all round condition., ... 200g, 9780750667708. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

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Overview

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in ...

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Overview

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Written specifically for revision purposes therefore only featuring the key concepts that need to be learned

Product Details

  • ISBN-13: 9780750667708
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 11/28/2005
  • Edition description: SPIRAL
  • Series: CIM Revision Card Series
  • Product dimensions: 5.55 (w) x 6.03 (h) x 0.31 (d)

Table of Contents

The importance of the customer; Buying behaviour; The communication process; The communications mix; The role of information communication technology in customer communications; Effective communications; Communicating in meetings, interviews and negotiations; Using statistical data and visual information; Written communication formats; Customer service and customer care.

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