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CIM Revision Cards Customer Communications / Edition 2
     

CIM Revision Cards Customer Communications / Edition 2

by Gill Wood
 

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ISBN-10: 0750682841

ISBN-13: 9780750682848

Pub. Date: 12/11/2006

Publisher: Taylor & Francis

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the

Overview

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

• Updated to reflect changes in the coursebook
• Written specifically for revision purposes therefore only featuring the key concepts that need to be learned
• Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information
• Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualification

Product Details

ISBN-13:
9780750682848
Publisher:
Taylor & Francis
Publication date:
12/11/2006
Series:
CIM Revision Series
Pages:
134
Product dimensions:
6.43(w) x 9.40(h) x 0.50(d)

Table of Contents

The importance of the customer; Buying behaviour; The communication process; The communications mix; The role of information communication technology in customer communications; Effective communications; Communicating in meetings, interviews and negotiations; Using statistical data and visual information; Written communication formats; Customer service and customer care.

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