CIM Revision Cards Marketing Planning

by Karen Beamish

Overview

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

Product Details

ISBN-13:	9781136418235
Publisher:	Taylor & Francis
Publication date:	05/13/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	132
File size:	2 MB

About the Author

Edmund Husserl, J. N. Findlay, Michael Dummett, Dermot Moran

Table of Contents

Chapter 1 INTRODUCTION TO MARKETING PLANNING; Chapter 2 THE MARKETING AUDIT; Chapter 3 MARKETING PLANNING, IMPLEMENTATION AND CONTROL; Chapter 4 PROMOTIONAL OPERATIONS; Chapter 5 PRODUCT OPERATIONS; Chapter 6 PRICE OPERATIONS; Chapter 7 PLACE OPERATIONS; Chapter 8 MANAGING MARKETING RELATIONSHIPS; Chapter 9 INTERNATIONAL MARKETING; Chapter 10 INDUSTRIAL, BUSINESS-TO-BUSINESS FMCG AND SERVICES MARKETING; Chapter 11 NOT-FOR-PROFIT, SMEs AND VIRTUAL MARKETING;