Cinco de Mayo: An Excuse to Party! [NOOK Book]

Overview

Cinco de Mayo is a real holiday, although it does not commemorate the occasion many people presume. It is not Mexican Independence Day; it commemorates Mexico's military triumph over the French in the Battle of Puebla on May 5, 1862.

Even as artificial as it may be, it creates a real opportunity. Generally speaking, these kinds of created events are done for a short-term ...
See more details below
Cinco de Mayo: An Excuse to Party!

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$2.99
BN.com price

Overview

Cinco de Mayo is a real holiday, although it does not commemorate the occasion many people presume. It is not Mexican Independence Day; it commemorates Mexico's military triumph over the French in the Battle of Puebla on May 5, 1862.

Even as artificial as it may be, it creates a real opportunity. Generally speaking, these kinds of created events are done for a short-term jump and some sort of profitability, and generally speaking they get it.''

Marketers are rarely shy about injecting commercialism into the holidays, whether it is Christmas, Mother's Day or Valentine's Day. But a selling season based around Cinco de Mayo?

Turning Cinco de Mayo, in this country once a regional Southwestern celebration of Mexican pride, into a two-week bacchanal of beer, tequila, chips and salsa is the latest attempt by marketers to create selling opportunities where none previously existed.
Long John Silver's, the seafood restaurant chain, decided that Lent, when Roman Catholics do not eat meat on Fridays, is a perfect time to advertise its fish menu. Toys ''R'' Us heralded a two-week pre-Easter sale this year with a significant marketing campaign. In January, Office Depot ran new television and radio advertising for a back-to-business effort, just as many companies have back-to-school sales.

Who cares? It is just another time to party!
Read More Show Less

Product Details

  • BN ID: 2940016308975
  • Publisher: James Mazzola
  • Publication date: 2/9/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 86
  • File size: 2 MB

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)