Cisco UnAuthorized: Inside the High-Stakes Race to Own the Future

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Overview

Bestselling author and high-tech chronicler Jeffrey S. Young goes deep inside Cisco Systems, the most valuable company in the world, to uncover how it is radically changing the face of business and, at the same time, profoundly touching each of our lives. In Cisco: The Real Story you will discover a state-of-the-art company that, with its array of routers and switches through which 75 percent of all electronic data travel, is connecting the world and fueling the Information Age. You will meet CEO John Chambers, ...
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Overview

Bestselling author and high-tech chronicler Jeffrey S. Young goes deep inside Cisco Systems, the most valuable company in the world, to uncover how it is radically changing the face of business and, at the same time, profoundly touching each of our lives. In Cisco: The Real Story you will discover a state-of-the-art company that, with its array of routers and switches through which 75 percent of all electronic data travel, is connecting the world and fueling the Information Age. You will meet CEO John Chambers, who must respond to the lightening-fast shifts in technology and market demand that open up worlds of opportunity and, at the same time, threaten to destroy, in the blink of an eye, billion-dollar corporations and garage start-ups alike. The Chambers seen here is a brilliant corporate leader who nonetheless is haunted by failed stints at Wang and IBM, traumatic experiences he strives with all his resolve never to repeat. But can he maintain, and even build upon, Cisco's breathtaking success in this instant-change world? More important, how will this new wired world that Cisco is building fundamentally change the way in which we live?
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Editorial Reviews

Booknews
Young (contributing editor, ) outlines Cisco CEO John Chambers' aggressive strategy for building the company and documents the ongoing decay of his high-tech empire. He describes both the internal weaknesses of Cisco and the effect of competition, especially from recent start-ups. Chapters trace the rise of the corporation, its brief moment of unrivaled glory, the struggle to keep the company together and maintain its position, and the crisis which continues to threaten its health. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780761527756
  • Publisher: Crown Publishing Group
  • Publication date: 1/26/2001
  • Pages: 320
  • Product dimensions: 6.36 (w) x 9.30 (h) x 1.08 (d)

Meet the Author

Jeffrey S. Young, a founding editor of MacWorld magazine and Forbes, is the author of Steve Jobs: The Journey Is the Reward—the definitive biography of the Apple cofounder and—Forbes Greatest Technology Stories. A contributing editor at Forbes for many years, he has written extensively about Silicon Valley and the high-tech industry for publications such as Wired and Esquire, among others.
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Table of Contents

Introduction
Pt. 1 The Cisco Myth
1 The Zen of John Chambers 3
2 An Empire Built of Bits 18
3 Riding the Updraft 40
Pt. 2 Competition at the Speed of Light
4 How Fast Is Fast? 75
5 Lucent Lost in the Forest 98
6 Nortel in the Driver's Seat 130
Pt. 3 Fault Lines
7 The Hollow Corporation 161
8 An Emperor Without Heirs 194
9 Juniper, Redback, and the Barbarians at the Gate 203
Pt. 4 Into the Void
10 The Mighty Fall 233
11 Breaking Away 262
12 An Empty Field in Coyote Valley 281
Notes and Acknowledgments 297
Index 300
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted April 5, 2001

    Execellent !! Well Written!!

    To the point evenly and well balanced throughout. Great research....Good job!!

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