Cisco UnAuthorized: Inside the High-Stakes Race to Own the Future

Cisco UnAuthorized: Inside the High-Stakes Race to Own the Future

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by Jeffrey S. Young
     
 

Bestselling author and high-tech chronicler Jeffrey S. Young goes deep inside Cisco Systems, the most valuable company in the world, to uncover how it is radically changing the face of business and, at the same time, profoundly touching each of our lives. In Cisco: The Real Story you will discover a state-of-the-art company that, with its array of routers and…  See more details below

Overview

Bestselling author and high-tech chronicler Jeffrey S. Young goes deep inside Cisco Systems, the most valuable company in the world, to uncover how it is radically changing the face of business and, at the same time, profoundly touching each of our lives. In Cisco: The Real Story you will discover a state-of-the-art company that, with its array of routers and switches through which 75 percent of all electronic data travel, is connecting the world and fueling the Information Age. You will meet CEO John Chambers, who must respond to the lightening-fast shifts in technology and market demand that open up worlds of opportunity and, at the same time, threaten to destroy, in the blink of an eye, billion-dollar corporations and garage start-ups alike. The Chambers seen here is a brilliant corporate leader who nonetheless is haunted by failed stints at Wang and IBM, traumatic experiences he strives with all his resolve never to repeat. But can he maintain, and even build upon, Cisco's breathtaking success in this instant-change world? More important, how will this new wired world that Cisco is building fundamentally change the way in which we live?

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Editorial Reviews

Booknews
Young (contributing editor, ) outlines Cisco CEO John Chambers' aggressive strategy for building the company and documents the ongoing decay of his high-tech empire. He describes both the internal weaknesses of Cisco and the effect of competition, especially from recent start-ups. Chapters trace the rise of the corporation, its brief moment of unrivaled glory, the struggle to keep the company together and maintain its position, and the crisis which continues to threaten its health. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780761527756
Publisher:
Crown Publishing Group
Publication date:
01/26/2001
Pages:
320
Product dimensions:
6.36(w) x 9.30(h) x 1.08(d)

Meet the Author

Jeffrey S. Young, a founding editor of MacWorld magazine and Forbes, is the author of Steve Jobs: The Journey Is the Reward—the definitive biography of the Apple cofounder and—Forbes Greatest Technology Stories. A contributing editor at Forbes for many years, he has written extensively about Silicon Valley and the high-tech industry for publications such as Wired and Esquire, among others.

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Cisco UnAuthorized 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
To the point evenly and well balanced throughout. Great research....Good job!!