Citizen Marketers: When People Are the Message

Overview

The woman next to you on the bus, typing madly on her laptop, just might determine the ending to next year's blockbuster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, coffee houses, and waiting rooms around the world, millions of people are exercising enormous influence on what we buy--even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social...
See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (61) from $1.99   
  • New (2) from $10.55   
  • Used (59) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$10.55
Seller since 2007

Feedback rating:

(88)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
2006-12-01 Hardcover New HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,

Ships from: La Grange, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$45.00
Seller since 2014

Feedback rating:

(164)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

The woman next to you on the bus, typing madly on her laptop, just might determine the ending to next year's blockbuster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, coffee houses, and waiting rooms around the world, millions of people are exercising enormous influence on what we buy--even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social media in their new book, Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands, or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the "user-generated media" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not. Citizen Marketers is the first book to document this phenomenon, examining some of the early winners and losers in this new genre, as well as some of its most noted constituents. With their exceptional knowledge of the brands, products, companies, and industries, the citizen marketers are democratizing traditional notions of communication and marketing, even entire business models.
Read More Show Less

Product Details

  • ISBN-13: 9781419596063
  • Publisher: Kaplan Publishing
  • Publication date: 12/1/2006
  • Pages: 240
  • Product dimensions: 6.30 (w) x 9.20 (h) x 0.80 (d)

Meet the Author

Ben McConnell and Jackie Huba, authors of Citizen Markters and Creating Customer Evangelists, popularized the term “customer evangelism.” The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the world’s smartest business thinkers. They live and work in Chicago.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted October 4, 2007

    A field guide to the new social media phenomenon

    Much like the cyberculture events that Ben McConnell and Jackie Huba cherish, their book is fun, jazzy and almost habit-forming. They spin tale after tale of individuals and communities that are doing new and exciting things online, demonstrating just how much the emerging ¿social media¿ movement has changed the media landscape. Although fan sites devoted to particular cars or fictional universes are similar to older media phenomena such as fan magazines, spontaneously arising mass movements dedicated to saving discontinued soft drinks or spreading song parodies are unpredictable and unprecedented. The authors do a great job of sketching the outlines of the new movement. However, in part because the movement is still emerging, and in part because of their genuine enthusiasm for its activities, their analyses aren¿t as strong as their descriptions. This is especially true of their discussion of the forces driving social media, which are apparently all positive. With that caveat, we recommend this book to old-media communicators who want to understand the latest cyberculture developments and apply them to their own businesses.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)