City Tourism: National Capital Perspectives

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City tourism has grown rapidly and spread well beyond tourist-historic cities and resorts. Most cities now aspire to be tourism destinations and tourism has become a priority for developers and policy makers. National capitals are particularly important, since as well as being destinations in their own right, they act as gateways to their coutnry, present the nations to the rest of the world an play a vital role in establishing national image and identity. Desite this, national capital tourism, like city tourism more generally, has suffered from a lack of research and analysis, limiting our understanding of how the qualities of these cities interact with changing tourism demands.

With a focus on city tourism themes, this book draws on original research to investigate tourism in national capitals in detail, considering image and branding, the visitor experience, visitor markets and tourism development. The book takes a broad international approach and provides detailed case studies of many different types of national capital—ranging from global capitals like London and re-emerging capitals such as Budapest, to planned capitals like Canberra or Ottawa. This new research gives innovative perspectives on city tourism that will prove valuable for researchers, students of tourism and urban studies and for policy makers.

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Product Details

  • ISBN-13: 9781845935467
  • Publisher: CAB International North America
  • Publication date: 3/28/2010
  • Pages: 304
  • Product dimensions: 7.00 (w) x 9.70 (h) x 1.00 (d)

Meet the Author

Robert Maitland teaches at the the Centre for Tourism Research, University of Westminster, UK.

Brent W. Ritchie is at the School of Tourism, University of Queensland, Australia.

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Table of Contents

Contributors viii

National Capitals in the City Tourism System

1 Introduction: National Capitals and City Tourism Robert Maitland 1

2 City Tourism: National Capital Perspectives Robert Maitland Brent W. Ritchie 14

Imaging and Branding

3 The Capital City as a 'Product' Brand Under the Nation's Corporate Umbrella Heather Skinner 27

4 Images of Canberra: Destination Marketing and the Capital City of Australia Leanne White 37

5 Migrating Capitals: Diverging Images of Tradition and Modernity in Japanese Urban Tourism Jerry Eades Malcolm Cooper 50

6 Branding and Positioning an African Capital City: the Case of Tshwane in South Africa Ernie Heath Elizabeth Kruger 62

Visitor Experiences

7 Inside the Triangle: Images of a Capital Bruce Hayllar Deborah Edwards Tony Griffin Tracey Dickson 77

8 Seeing the Sites: Perceptions of London Nancy Stevenson Charles Inskip 94

9 Changing Visitor Perceptions of a Capital City: the Case of Wellington, New Zealand Abel Duarte Alonso Yi Liu 110

10 The Relationship between Capital City Monumentally and Tourism in Valletta Andrew Smith 125

Tourism Markets

11 Brussels: a Multilayered Capital City Myriam Jansen-Verbeke Robert Govers 142

12 Putting the Capital 'C' into Cardiff's Identity as a Conference Tourism Destination Claire Haven-Tang Eleri Jones 159

13 International Business Tourism: the Case of Dublin Heather Skinner Paul Byrne 172

14 School Excursion Management in National Capital Cities Brent W. Ritchie 185

Tourism Development

15 Twenty-three Districts in Search of a City: Budapest-the Capitaless Capital? Melanie Smith László Puczk#x0026;oacute; Tamara Rátz 201

16 Reinvented National Capital City: the Case of Hanoi, Vietnam Lee Jolliffe Huong Thanh Bui 214

17 Resurrecting Phoenicia: Tourist Landscapes and National Identity in the Heart of the Lebanese Capital Ghada Mash 225

18 Diversifying the Tourism Product in Brussels: European Capital and Multicultural City Anya Diekmann Géraldine Maulet 239

19 Modem Tourist Envelopment and the Complexities of Cross-border Identities Within a Planned Capital Region Guy Chiasson Caroline Andrew 253

Future Developments

20 Conclusions and Future Directions for National Capital Tourism Robert Maitland Brent W. Ritchie 264

Index 279

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