Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them [NOOK Book]

Overview

Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having fun—to the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in non-technical terms what blogging has to offer, and why and how you should blog. If you've never read a blog, but you keep hearing that ...

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Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them

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Overview

Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having fun—to the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in non-technical terms what blogging has to offer, and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogospheres A-list.

Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it

  • Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
  • Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
  • Shows you how to apply the best practices of news gathering to build your blogs reputation and brand
  • Is heavy on the specific benefits of blogging and light on the technological aspects
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Product Details

  • ISBN-13: 9781430203216
  • Publisher: Apress
  • Publication date: 2/7/2007
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 351
  • File size: 7 MB

Meet the Author

Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs.

At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).

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Table of Contents


Foreword     xv
About the Author     xvi
About the Technical Reviewer     xvii
Acknowledgments     xviii
Introduction     xix
Revolution in Progress: Please Make Noise!
Why Blog?     3
Blogging Now     3
Talk, Talk     4
Welcome to the Attention Economy     4
The Hidden Persuaders     7
Blogs and Businesses     9
Blogs and You     11
What's It All About?     12
Your Action Tasks     13
Hooking into the Blogosphere     15
Getting Started: You Are Here     15
Getting Ready     16
Finding Your Interests in the Blogosphere     19
Having Your Say with Comments     21
Effectively Commenting: Do's and Don'ts     22
Keeping Track of Your Comments     23
Welcome to Tagland     25
What Are Tags?     26
Where Do You Find Tags?     27
Going Pro with RSS     27
Subscribing to an RSS Feed     27
Picking an RSS Reader     28
Getting More Value from Your RSS Feeds     30
Your Action Tasks     32
GettingStarted     33
Creating a Blogger Blog     33
Blogger Blog Startup     33
Blogger Features     37
Templates and Your Blog     39
Creating a Windows Live Spaces Blog     43
Windows Live Spaces Blog Startup     43
Windows Live Spaces Features     46
Creating a TypePad Blog     48
TypePad Blog Startup     48
TypePad Features     52
Which Is the Right Blogging Service?     53
Your Action Tasks     55
Building Your Blog
What Do Good Blogs Share?     59
Be Credible     59
Owning Your Words     60
Writing for Your Readers     63
Citing Your Sources     64
Get the Mechanics Right     64
Letting People Comment     64
Turning on Trackbacks     66
Eradicating Spam     68
Enabling RSS     70
Pay Attention to Usability     71
First Steps to Building Your Blog     73
Your Action Tasks     74
Building Your Personal Blog     75
Blogger.com: Where It Started     75
Blogs As Evolution     76
Blogging at Blogger      79
LiveJournal: The Community of Bloggers     79
LiveJournal Users     81
Getting the Most Out of LiveJournal     85
Vox: Second-Generation Blogging     86
Vox's Backstory     86
What Makes Vox Different?     88
Connecting with Your Online World     95
Your Action Tasks     95
Professionally Blogging, Blogging Professionally     97
Traditional Professionals Blogging     97
Lawyers and Blogs     98
Is There a Doctor in the House?     104
Spreading the Word, Online     114
Blogging and Your Career     119
Building Your Rep, One Post at a Time     119
Job Blogs     120
Occupation: Blogger     123
Blogger Job Boards     123
Pay for Posts     126
Blogging and the Professions: The Bottom Line     128
Your Action Tasks     128
Building Your Company Blog     131
Redefining Public Relations     131
Blogging About Products     136
Beating the Internet Price     139
Tales of a Glass Maker     144
Want a Game of Pool with That Trackback?      145
Blogging the Unbloggable     146
Micro-ISV Blogging     148
Companies and Blogs: Recap     150
Your Action Tasks     151
Secrets of Influential Bloggers
Power Tools for Bloggers     155
Technorati     155
Using Watchlists     160
Using Bookmarklets     160
Creating Tags     160
Claiming Your Blog     162
Adding Your Blog to Blog Directory     164
FeedBurner     164
Signing Up with FeedBurner     165
Connecting Your Blog to FeedBurner     169
Recapping Technorati and FeedBurner     175
Your Action Tasks     175
Successful Blogging     177
Finding Your Posts     178
Pick Your Beats     178
Build Your Blogosphere Radar Screen     179
Tips for Finding Post Topics     183
Owning Your Words     190
The Its/It's Bookmarklet     190
Firefox 2.0 Spell Checks     191
Writing Happiness with WhiteSmoke     191
Tagging Your Ideas     195
All Roads Lead to Technorati     196
Tagging Other People's Blogs     198
Being a Successful Blogger     200
Your Action Tasks     201
The New Fourth Estate     203
The Incredible Shrinking Newsroom     203
Man Bites Dog; Reporters Fire Newspapers     205
Journalists Online     205
Journalists Start Blogs     208
Journalism Gets It, Somewhat     211
The Blog As Small-Town Newspaper     216
Citizen Journalism, Crowdsourcing, and You     218
Citizen Journalism Resources     218
Open-Source Reporting     218
Bloggers As Stringers     221
Blogs and Politics     224
The New Fourth Estate Recap     226
Your Action Tasks     227
Adding Podcasting to Your Blog     229
The Big (Audio) Picture     229
Recording Your Podcast     232
Defining Your Podcast's Format     233
The Hidden Mysteries of Interviewing     234
The Sound of Music     235
Now for the Technical Bits     239
Fun with Postproduction     244
Hosting Your Podcast     246
Publicizing Your Podcast     247
That's a Wrap!     247
Your Action Tasks     248
Monetizing Your Blog for Fun and Profit     251
Some Quick Thoughts and Jargon     252
Sure Bets     253
Google AdSense     253
Amazon Associates     255
Affiliate Networks     263
Digital River's OneNetwork     263
Commission Junction     265
More Affiliate Networks     266
Advertising Networks     266
Chitika eMiniMalls     267
Text Link Ads     267
Performancing Partners     269
RSS Ads     270
Other Ad Networks     271
By Invitation Only     272
Multiple Streams     272
Not a Chance!     273
Your Action Tasks     274
Building Readership     275
Tracking Your Readership and Influence     275
Page Stats     276
RSS Stats     277
Link Measurements     278
Four Ways to Build Your Readership     281
Network Formally and Informally     281
Create Good Linkbait     285
Do the Social Network Thing     286
Think Outside the Blogbox: Squidoo     289
Building Readership Recap     293
Your Action Tasks     294
Blogging Toward the Future
Blogging from the New Front Lines     299
On the Beat     300
Blogging from Bermuda     300
The Policeman's Blog     302
It's the Law-Johnny Law     303
Fear and the Knock at the Door     306
Blogging from the Ends of the Earth     308
This Is Palmer Station, Antarctica     308
Blogging from Amundsen-Scott South Pole Station     310
Greetings from Iraq     312
An Atheist Soldier     312
Currently Stationed in the Sandbox     315
New Front Lines Recap     318
Your Action Tasks     319
Welcome to Your Future     321
Blogging Is Still in Its Early Days and Will Continue to Grow Explosively     321
The Problems with Comments Will Get Solved     322
In the Global Online Society, Blogging Will Be a Critical Differentiator     323
In the Global Online Society, Time Is the Ultimate Scarce Resource     324
Welcome to the Neighborhood, Your Global Blogging Network     325
The World Has Become a Lonely Place; Blogging Can Change That     327
Blogging Is Reinventing Journalism     329
The Future of Blogging Is Up to You      330
Index     331
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  • Anonymous

    Posted April 27, 2007

    5 stars from gobbysreviews

    Want to promote your company? Improve your visibility within your profession? Have your own column in the equivalent of a newspaper or magazine? Share a hobby or passion? Make money? _Clear Blogging_ will show you the way because it's written in a clear, easy-to-understand, non-technical style by a man who wants you to succeed if this is a path you wish to travel upon. In fact, his publisher, apress.com, made Chapter 9: Successful Blogging, a free download at their site so you could see what Bob Walsh has to say, and how well he says it. Go read it, then come back and buy _Clear Blogging_ because you don't want to miss his 140 page 'Part 3: Secrets of Influential Blogging,' where he tells you about, '...the technologies, techniques, and wisdom of extremely successful bloggers...' Once you get his book, I think you'll agree with me that _Clear Blogging_ will become THE authoritative text on the subject of blogging, an automatically recommended 'must read' book. ENJOY!

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  • Anonymous

    Posted May 17, 2009

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