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Do Americans really spend that much time surfing porn sites? Which demographic visited Anna Nicole Smith's Web site most frequently? Who reads Perez Hilton? More than mere trivia nuggets, the answers to these questions define online behaviors among a varied mix of Internet users. Tancer, who leads global research at Hitwise, an online market research company, guides the reader through the search patterns among 10 million Internet users, challenging myths and making new discoveries about the psychology of consumers, illustrating that clicks speak louder than words and can reveal unspoken truths about individual drives that are not expressed via other forms of media. Everyone from marketing managers who want to know how much power social networking sites wield in the online market to political pollsters trying to decipher the disconnect between exit polls and election results would be advised to heed his research. Witty and invaluable in its insights, this book is destined to become a primer for online marketers and usability experts while shedding new light on the mindset and curiosities of the average Web surfer, i.e., your friends and neighbors. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.Ch. 1 PPC - porn, pills, and casinos 13
Ch. 2 Getting to what we really think 33
Ch. 3 Prom in January 49
Ch. 4 Failed resolutions and the false hope syndrome 69
Ch. 5 Celebrity worship syndrome 87
Ch. 6 What are you afraid of? : and other telling questions 101
Ch. 7 Web Who.0 119
Ch. 8 Data rocks and the television-Internet connection 141
Ch. 9 Women wrestlers and arbitraging financial markets 155
Ch. 10 Finding the early adopters 171
Ch. 11 Super-connectors and predicting the next rock star 185
Epilogue Who we are and why it matters 199
Notes 205
Glossary 211
Index 213
Anonymous
Posted April 24, 2011
No text was provided for this review.
Overview
In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information - and what all of that says about who we are. Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.