Click: What Millions of People Are Doing Online and Why it Matters

Click: What Millions of People Are Doing Online and Why it Matters

by Bill Tancer
     
 

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer

See more details below

Overview

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information—and what all of that says about who we are.

As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet—leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.

Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

Read More

Product Details

ISBN-13:
9781401323042
Publisher:
Hyperion
Publication date:
09/02/2008
Pages:
240
Product dimensions:
6.10(w) x 9.10(h) x 0.60(d)
Age Range:
18 Years

Table of Contents

Ch. 1 PPC - porn, pills, and casinos 13

Ch. 2 Getting to what we really think 33

Ch. 3 Prom in January 49

Ch. 4 Failed resolutions and the false hope syndrome 69

Ch. 5 Celebrity worship syndrome 87

Ch. 6 What are you afraid of? : and other telling questions 101

Ch. 7 Web Who.0 119

Ch. 8 Data rocks and the television-Internet connection 141

Ch. 9 Women wrestlers and arbitraging financial markets 155

Ch. 10 Finding the early adopters 171

Ch. 11 Super-connectors and predicting the next rock star 185

Epilogue Who we are and why it matters 199

Notes 205

Glossary 211

Index 213

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >