- Shopping Bag ( 0 items )
Available on NOOK devices and apps
Want a NOOK? Explore Now
Want a NOOK? Explore Now
This is the eBook version of the printed book.
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?
An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll:
hip2hop
Posted February 19, 2012
I rented the book for a class. I found it helpful and I didn't worry about marking it up. The book has good content and may be helpful to experienced web developers working on improving their page content.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Overview
This is the eBook version of the printed book.
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?
An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
...