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Intel, Nintendo, American Express, NutraSweet, ...
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
From the Trade Paperback edition.
|1||War and Peace||3|
|How to Change the Game||69|
|9||Being Ready for Change||261|
While Porter focused the INDUSTRY dinamic, this book put the business itself in the center of the strategic analysis and look around in a different manner.
Starting with the players analysis throught the Value Net (VAN), that includes Customers, Suppliers, Competitors and Complementors, the book moves to the "Game", which considers the PARTS: Palyers; Added value; Rules; Tatics and Scope.
It is a very interest way to think of and analysie a business. It also presents a large case studies (old, but very illustratives).