Coaching Starter Kit: Everything You Need to Launch and Expand Your Coaching Practice


Easy to photocopy or modify to suit your own practice, The Coaching Starter Kit is a complete toolkit of coaching basics and advice that will equip you well as you enter the coaching field.
For therapists, consultants, and other service professionals interested in learning how to expand their practices by offering coaching services, as well as non-therapists interested in developing a coaching business, The Coaching Starter Kit is an essential, comprehensive all-in-one toolkit ...
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Easy to photocopy or modify to suit your own practice, The Coaching Starter Kit is a complete toolkit of coaching basics and advice that will equip you well as you enter the coaching field.
For therapists, consultants, and other service professionals interested in learning how to expand their practices by offering coaching services, as well as non-therapists interested in developing a coaching business, The Coaching Starter Kit is an essential, comprehensive all-in-one toolkit to help you get started in coaching. Culled from the extensive resources of, a leader in the coaching field, this book includes over 150 fundamental and practical forms. The material in this book addresses the nuts and bolts of coaching: the coaching process, practice design, attracting clients, session agendas and discussion topics, sample client data sheets and agreements, client questionnaires, communication advice, budget planning and financial upkeep, coaching niches, marketing and PR tips, workshop and conference suggestions, as well as a wide collection of goal-oriented and issue-specific client worksheets.
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Product Details

  • ISBN-13: 9780393704112
  • Publisher: Norton, W. W. & Company, Inc.
  • Publication date: 8/20/2003
  • Edition description: 1ST
  • Pages: 350
  • Sales rank: 786,809
  • Product dimensions: 7.90 (w) x 10.00 (h) x 0.80 (d)

Meet the Author is the leading coach training school worldwide.
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Table of Contents

Alphabetical Listing of Forms xi
Note to the Reader xv
Part 1 Coaching Practice Design 101 1
Chapter 1 What Is Coaching? 3
Coaching Explained 5
The Coaching Process 7
Basics of the Coaching Relationship 9
Coaching Customs 11
Key Coaching Principles 13
100 Key Points About Coaching and the Coaching Process 15
Should You Be a Coach? 17
7 Benefits of Being a Professional Coach 19
Chapter 2 Getting Started 21
Establishing Your Practice
10 Steps to Developing a Successful Coaching Practice 23
Practice Design 25
Attracting Clients
Top 5 Questions to Ask a Potential Client 27
The Importance of Sales Skills 29
Selling Questions for the Potential Client 31
A Consultative Approach to Enrolling New Clients 33
Top 5 Features of the Coaching Service 35
Top 5 Ways to Convert Your Website Visitors into Paying Clients 37
Top 5 Objections Raised by Potential Clients 39
New Client Checklist 41
Client Lead Form 43
Client Retention Checklist 45
Sixty Referrals 47
Client Welcome Materials
Welcome, Thank You, and Congratulations! 49
Welcome Packet 53
Personal Information 55
Reflection Questions 57
What Am I Tolerating? Where Am I Procrastinating? 59
Basic Coaching Guidelines & Agreement 61
Basic TeleCoaching Guidelines & Agreement 63
Coaching Fast Start 65
Starting Budget
90-Day Budget 67
Start-Up Budget for a Coaching Practice 69
Chapter 3 The First Session 71
Where to Start
First Session Agenda 73
Coaching Prep Tips 75
Top Issues with Which to Start 77
Coach's Mission Statement 79
Introductory Materials
Logistics and Procedures 81
Client Welcome (for TeleCoaching) 83
Welcome 87
Client Questionnaire 89
Agreement 93
Policies & Procedures 95
Client Data 97
Client Questionnaires
Client Laser Questions: Creating Value in Coaching 99
First Client Meeting Questionnaire 101
New Client Questionnaire 103
First Coaching Session 105
About the Client 107
Client's Life 109
Client History 111
Coaching Client Profile 113
Part 2 Coaching Maintenance 115
Chapter 4 Coaching Recommendations 117
Connecting with the Client
7 Important Things to Know About Your Client 119
58 Things Clients Want Most 121
20 Things I Want for My Clients 123
Coaching Strategies: 88 Ways to Help Your Clients Get More of What They Want 125
Coaching Mistakes to Avoid 127
The High, Hidden Costs of Coaching 131
12 Reasons That Coaches Are Not As Successful As They Could Be 133
Communicating with the Client
90+ Common Communication Faults 135
What to Say to Your Client: Helpful Phrases and Questions to Share 137
95 Creative and Powerful Ways to Make Your Point 139
90+ Things a Coach Listens for and Hears 141
Words That Encourage/Discourage 143
Confrontation 145
Chapter 5 Practice Upkeep 147
Organizing Your Sessions
Monthly Practice Checklist 149
Monthly Coaching Form 151
Coaching Session Agenda 153
Filling Your Practice
100+ Ways to Fill Your Practice (and Keep it Full) 155
More on Filling Your Practice 157
Flnancial Planning
Checks Received 159
Cash Receipts Log 161
Current Top 20 Clients 163
Chapter 6 Niche Coaching 165
Types of Coaching
100 Areas of Specialty 167
Business Coaching
Business Mission Statement #1 169
Business Mission Statement #2 171
10 Things I Want for My Business Clients 173
Business Plan: 1-Year Projection 175
Business Plan: 5-Year Projection 177
Business Budget 179
98 Steps to Establish, Market, and Manage a Successful Virtual University 181
90+ Skills and Steps to Design and Lead TeleClasses 185
Part 3 Marketing Your Practice 187
Chapter 7 Marketing Essentials 189
PR and Press Kits
Media Sound Bites 191
The Media Pitch 195
Speaking with Reporters 197
Your Press Kit 199
More PR Tips 201
97 Ways to Market Yourself and Your Site on the Internet 203
Website Design and Function 207
Top 5 Things Your Coaching Website Should Be Set up to Do 211
e-Tip Broadcasting 213
Certified Cyber: Internet-Related Skills That Everyone Should Have 217
Chapter 8 Event Planning and Evaluation 219
Event Preparation Short Survey 221
Trade Fair / Event Checklist 223
Workshop Setup Checklist 225
Workshop Feedback 227
Conference Venue Quote Request 229
Seminar Evaluation 231
Part 4 For Your Client 233
Chapter 9 Basic Client Worksheets 235
Preparing for Coaching Sessions
Q & A About Business and Personal Coaching 237
The Professional Coach Is 239
Coaching Focus Areas 241
My Commitments & Coaching Preparation 243
Focus & Scope of Work 245
Promise Log 247
Coaching Session Prep Form #1 249
Coaching Session Prep Form #2 251
Coaching Session Discussion Topics 253
Strategies for a Fulfilling Session
Maximizing Coaching 255
Top 10 Ways to Get the Most out of Your Coaching 259
6 Benefits of Working with a Coach 261
The Success Process: 10 Steps to Sustainable, Fulfilling Success 263
19 Evolutionary Practices 265
Self and Coach Evaluation
Are You Ready for Coaching? 267
Coaching Readiness Scale 269
Client Coachability Index 271
Coaching Success Assessment 273
Coaching Evaluation 275
Client Evaluation of Coach 277
Organizational Leader Coach: 360[degree] Feedback Tool 279
Life Coaching Evaluation 283
Chapter 10 Making Progress 285
Setting Goals
10 Keys to Time Management 287
Resources and Assets 289
Special Project 291
Current Status Evaluation 293
Well-Formed Outcome: Criteria by Which to Evaluate Your Goals 297
Overcoming Obstacles
Anger Is Energy 301
What to Do About Fear 303
Possibility 305
The Extraordinary Wonder of Obstacles 307
5 Sources of the Most Common Problems That People Have 309
Mistakes 311
Taking Action
Life Purpose Worksheet 313
Uncovering the Fundamental Lie 315
Priorities 317
Action Plan 319
The Action Log 321
Chapter 11 Target Issues 323
Financial Concerns
Money 325
Money Interview Questions 327
Annual Spending Plan 329
Income Date Spending Plan 331
Spending / Debt Questionnaire 333
Personal Budget: 1-Year Plan 335
Personal Budget: 5-Year Plan 337
Debt Pay-Off Schedule 339
New Money Questionnaire 341
Career Concerns
First Steps to Setting Career Goals 343
Career Assessment 345
Your Ideal Job Exercise 347
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