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Code Red in the Boardroom: Crisis Management as Organizational DNA
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Code Red in the Boardroom: Crisis Management as Organizational DNA

by W. Timothy Coombs
 

ISBN-10: 0275989127

ISBN-13: 9780275989125

Pub. Date: 03/30/2006

Publisher: Greenwood Publishing Group, Incorporated

Even several years after the terrorist attacks of September 11, 2001, many organizations are ill-prepared to deal with crises, often opting to deal with them only after the fact. In Code Red in the Boardroom, Tim Coombs argues that crisis management should be a variety of activities that the organization performs daily to prevent crises from occurring. He

Overview

Even several years after the terrorist attacks of September 11, 2001, many organizations are ill-prepared to deal with crises, often opting to deal with them only after the fact. In Code Red in the Boardroom, Tim Coombs argues that crisis management should be a variety of activities that the organization performs daily to prevent crises from occurring. He defines the types of crises an organization might experience (both internal and external), draws from a wide variety of case examples, and showcases cutting-edge techniques that are being tested in the public and private sectors to demonstrate how crisis management can be hardwired into the corporate DNA, so that sensing, preventing, and responding quickly to crises become everyone's responsibility. In the process, he explores evolving roles for executives, managers, and front-line employees in communicating and implementing crisis plans. Ultimately, the book shows readers how proactive crisis management makes the company stronger, more resilient, and adaptable to change. A glossary of key terms and templates for establishing a crisis management program make this book an essential resource for all organizations.

Even several years after the terrorist attacks of September 11, 2001, many organizations delude themselves about crisis management. Some enterprises, especially smaller ones, still believe that a crisis cannot happen to them. Others have gone through the steps of creating a crisis management plan, but really pay no more than lip service to the program, and may, in fact, be creating a false sense of security that leaves the company even more vulnerable to attack, accident, crime, or other sources of crisis. Tim Coombs argues that crisis management should not just be something you do when a crisis hits. It should be a variety of activities that the organization performs daily to prevent crises from ocurring.

In Code Red in the Boardroom, Coombs defines the types of crises an organization might experience (both internal and external), draws from a wide variety of case examples, and showcases cutting-edge techniques that are being tested in the public and private sectors to demonstrate how crisis management can be hardwired into the corporate DNA—so that sensing, preventing, and responding quickly to crises become everyone's responsibility. In the process, he explores evolving roles for executives, managers, and front-line employees in communicating and implementing crisis plans. Ultimately, the book shows readers how proactive crisis management makes the company stronger, more resilient, and adaptable to change. A glossary of key terms and templates for establishing a crisis management program make this book an essential resource for all organizations.

Product Details

ISBN-13:
9780275989125
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
03/30/2006
Edition description:
New Edition
Pages:
152
Product dimensions:
6.20(w) x 9.30(h) x 0.90(d)

Table of Contents

Preface

Introduction: Crises Happen, So be Prepared

Types of Crises

Attacks on Organizations

When things go Bad

When the Organization Misbehaves

Managing Crises

Crisis Sensing Network

Crisis Management Plan as Living Document

Crisis Management as DNA: Overcoming Resistance to the Crisis Management Process

Appendix A: Sample Crisis Management Plans Elements

Appendix B: Department of Homeland Security Fact Sheet for NIMS

Index

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