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Trudi Miller RosenblumIn this intriguing audio, Rushkoff explains the carefully researched marketing strategies used by advertisers and store designers to persuade consumers to buy. He explores in detail how salesmen's pitches, TV commercials, and store layouts are carefully designed to work on consumers' subconscious minds. It's an eye opening and fascinating listen. Narrator William David Griffith speaks with the ease and confidence of the author, and his pleasant, authoritative voice is well-matched to the material.