Cognitive and Affective Responses to Advertising

Cognitive and Affective Responses to Advertising

by Patricia Cafferata
     
 

Editorial Reviews

Booknews
Eighteen papers presented at the 4th Annual Advertising and Consumer Psychology Conference held in Chicago July 1985 offer practitioners, and academicians' views in a review of current thought regarding consumers' cognitive and affective responses to advertising. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780669148305
Publisher:
Free Press
Publication date:
10/28/1988
Pages:
432
Product dimensions:
5.91(w) x 9.06(h) x (d)

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