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The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink
     

The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

3.9 15
by Michael Blanding
 

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Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, a formula that has made it one of the most profitable companies on the planet and "Coca-Cola" the world's second most recognized word after "hello." however, as the company expands its reach, an increasing number of the world's citizens

Overview

Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, a formula that has made it one of the most profitable companies on the planet and "Coca-Cola" the world's second most recognized word after "hello." however, as the company expands its reach, an increasing number of the world's citizens are finding the taste of coke more bitter than sweet. The Coke Machine probes shocking accusations about the company's global impact, including: - coca-cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads - the horrific environmental impact of coke bottling plants in India and Mexico that coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia The Coke Machine is the first comprehensive probe of the company and its secret formula for greed

Editorial Reviews

From the Publisher
"Put down your soda, read The Coke Machine, and join the global movement to rein in unaccountable corporations." ---Barbara Ehrenreich, author of Brightsided
Library Journal
In his first book, Boston magazine contributing editor Blanding (www.michaelblanding.com) provides an inside look at the Coca-Cola Company and its international franchises, tracking the company's century-long history and continuing growth, revealing relatively unknown facts about the famous formula and its pioneering creators, and exploring accusations regarding the company's negative global impact. George K. Wilson's (A Dog's Purpose) steady and solid narration sustains listeners' attention throughout this detailed case analysis that follows in the footsteps of The Jungle, Upton Sinclair's classic work of muckraking. Blanding's approach to the story of this important business is tough and unsweet, and he adds many revealing details not covered in Mark Pendergrast's For God, Country, and Coca-Cola or Valerie Bodden's The Story of Coca-Cola. Highly recommended for all business students.—Dale Farris, Groves, TX

Product Details

ISBN-13:
9781583334355
Publisher:
Penguin Publishing Group
Publication date:
09/06/2011
Pages:
384
Sales rank:
930,038
Product dimensions:
5.40(w) x 8.20(h) x 1.10(d)
Age Range:
18 Years

What People are Saying About This

From the Publisher
"Put down your soda, read The Coke Machine, and join the global movement to rein in unaccountable corporations.” —-Barbara Ehrenreich, author of Brightsided

Meet the Author

Michael Blanding is a Boston-based investigative journalist whose work has appeared in the Nation, the New Republic, Slate, the Boston Globe Magazine, and Boston. He is currently a senior fellow at the Schuster Institute of Investigative Journalism at Brandeis University and the author of The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink.

George K. Wilson has narrated over one hundred fiction and nonfiction audiobook titles, from Thomas L. Friedman to Thomas Pynchon, and has won several AudioFile Earphones Awards.

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The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink 3.9 out of 5 based on 0 ratings. 15 reviews.
Anonymous More than 1 year ago
U here
Anonymous More than 1 year ago
Yea
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
Brad Jones More than 1 year ago
Interesting insight into building the world's most recognized brand and maintaining it's perceived integrity at all costs.
Anonymous More than 1 year ago
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Sarjevane More than 1 year ago
The first part, history of the company and how it came to be was well documented and at the same time to the point. The second part of the book about Union practices, though very eye opening, was too detailed and lengthy. Overall, a good book but not earth shattering. The facts are there, but there is something missing to make riveting.
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Anonymous More than 1 year ago
When r u going 2 post results. !!!
Anonymous More than 1 year ago