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The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

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Overview

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.

Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the ...

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Overview

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.

Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet.

Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including:

• Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads

? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools

? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated

? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia

A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.

COKE is a registered trademark of The Coca-Cola Company.
This book is not authorized by or endorsed by The Coca-Cola Company.

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Editorial Reviews

From the Publisher
"Put down your soda, read The Coke Machine, and join the global movement to rein in unaccountable corporations." —-Barbara Ehrenreich, author of Brightsided
Library Journal
In his first book, Boston magazine contributing editor Blanding (www.michaelblanding.com) provides an inside look at the Coca-Cola Company and its international franchises, tracking the company's century-long history and continuing growth, revealing relatively unknown facts about the famous formula and its pioneering creators, and exploring accusations regarding the company's negative global impact. George K. Wilson's (A Dog's Purpose) steady and solid narration sustains listeners' attention throughout this detailed case analysis that follows in the footsteps of The Jungle, Upton Sinclair's classic work of muckraking. Blanding's approach to the story of this important business is tough and unsweet, and he adds many revealing details not covered in Mark Pendergrast's For God, Country, and Coca-Cola or Valerie Bodden's The Story of Coca-Cola. Highly recommended for all business students.—Dale Farris, Groves, TX
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Product Details

  • ISBN-13: 9781583334355
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 9/6/2011
  • Pages: 384
  • Sales rank: 329,198
  • Product dimensions: 5.40 (w) x 8.20 (h) x 1.10 (d)

Meet the Author

Michael Blanding is an award-winning magazine writer whose investigative journalism has taken him around the globe. Based in Boston, he has written for The Nation, The New Republic, Salon, The Boston Globe, Conde Nast Traveler, and Boston magazine, where he is a contributing editor.

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Table of Contents

Introduction 1

Part 1 "All that America Stands for"

1 A Brief History of Coke 9

2 Building the Brand 33

3 Biggering and Biggering 63

4 The Battle for Schools 89

5 The Bottled Water Lie 118

Part 2 Teaching the World to Sing

6 "¡Toma lo Bueno!" 145

7 "Syrup in the Veins" 171

8 The Full Force of the Law 201

9 All the Water in India 227

10 The Case Against "Killer Coke" 260

Acknowledgments 293

Notes 295

Bibliography 359

Index 369

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Customer Reviews

Average Rating 4
( 15 )
Rating Distribution

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Sort by: Showing all of 15 Customer Reviews
  • Anonymous

    Posted March 27, 2014

    Emma

    U here

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 27, 2014

    Caine

    Yea

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 18, 2012

    Next clur

    Go to omg result one

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 6, 2012

    Scav. Hunt

    When r u going 2 post results. !!!

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted July 9, 2012

    0 out of 1 people found this review helpful.

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  • Posted July 4, 2011

    Capitalism's by Capitalism's byproducts, for better or worse.

    Interesting insight into building the world's most recognized brand and maintaining it's perceived integrity at all costs.

    Was this review helpful? Yes  No   Report this review
  • Posted February 21, 2011

    Strangely, nothing unexpected about Coke even though well documented book

    The first part, history of the company and how it came to be was well documented and at the same time to the point. The second part of the book about Union practices, though very eye opening, was too detailed and lengthy. Overall, a good book but not earth shattering. The facts are there, but there is something missing to make riveting.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 5, 2010

    No text was provided for this review.

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    Posted October 28, 2010

    No text was provided for this review.

  • Anonymous

    Posted November 5, 2010

    No text was provided for this review.

  • Anonymous

    Posted May 23, 2011

    No text was provided for this review.

  • Anonymous

    Posted July 28, 2011

    No text was provided for this review.

  • Anonymous

    Posted February 26, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 11, 2012

    No text was provided for this review.

  • Anonymous

    Posted September 17, 2010

    No text was provided for this review.

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