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Internet Book WatchIn Cold Calling For Women: Opening Doors & Closing Sales, Wendy Weiss clearly and succinctly outlines the what, why, and how of cold calling, dealing step by step and specifically with issues faced by women in sales. These gender specific issues include how women perceive themselves, how others perceive them, and the social norms of what is considered "feminine" versus the proactive approach needed for the sales pitch. Cold Calling For Women is a compendium of practical, real-world advice and will prove invaluable for the novice to telemarketing, and has a wealth of insight and information for even the more experienced saleswoman.
—Internet Book Watch